Nerf Rebelle Consumer Insights

Who buys Nerf Rebelle?

A Nerf Rebelle consumer is generally slightly higher income, Caucasian, and lower middle age. Nerf Rebelle consumers are more likely to purchase Nerf Rebelle during larger pantry stocking trips. Brands such as Crayola, Energizer, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Nerf Rebelle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.96
% of Basket $ (median)
18.5%
Total Basket $ (median)
$80.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nerf Rebelle Consumer Demographics

demographic
index
Female
104
Male
58
<24
33
25-34
109
35-44
135
45-54
65
55-64
38
65+
17
African American
62
Asian
67
Caucasian
107
Hispanic
82
demographic
index
Has Kids
132
No Kids
28
- $20k
61
$20k-40k
93
$40k-60k
101
$60k-80k
109
$80k-100k
122
$100k-125k
100
$125k +
96
No College
104
College
102
Adv. Degree
83

Understand Nerf Rebelle Consumer Behavior

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Nerf Rebelle Basket Affinity & Size

brand
basket affinity
Crayola 22.7x
Energizer 11.1x
Skittles 9.2x
Twix 8.0x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
227

Where is Nerf Rebelle Purchased?

channels
index
Club
4
Drug
30
Food
5
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
Kool-Aid 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
91
Credit
91
Debit
122
Food Stamps
40

When is Nerf Rebelle Purchased?

day of week
Sun
13.5%
Mon
10.0%
Tue
9.3%
Wed
11.2%
Thu
15.5%
Fri
21.6%
Sat
19.0%
time of day
Morning
14.7%
Noon
18.2%
Afternoon
31.8%
Evening
25.7%
Late
9.6%

About Our Nerf Rebelle Consumer Insights

How do we know who buys Nerf Rebelle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nerf Rebelle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.