Nescafe Consumer Insights

Who buys Nescafe?

A Nescafe consumer is generally very low income, Asian, and adolescent age. Nescafe consumers are more likely to purchase Nescafe during larger pantry stocking trips. Brands such as Goya, Coffee-mate, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Nescafe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
10.9%
Total Basket $ (median)
$54.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nescafe Consumer Demographics

demographic
index
Female
96
Male
143
<24
212
25-34
109
35-44
95
45-54
80
55-64
108
65+
77
African American
78
Asian
313
Caucasian
56
Hispanic
288
demographic
index
Has Kids
95
No Kids
111
- $20k
176
$20k-40k
151
$40k-60k
100
$60k-80k
91
$80k-100k
72
$100k-125k
64
$125k +
59
No College
132
College
96
Adv. Degree
79

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Nescafe Basket Affinity & Size

brand
basket affinity
Goya 6.6x
Coffee-mate 6.0x
Bar-S 5.7x
Dannon Danimals 5.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
319

Where is Nescafe Purchased?

channels
index
Club
124
Dollar
124
Drug
132
Food
110
Gas & Convenience
26
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Goya 1.5x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
135
Credit
91
Debit
78
Food Stamps
209

When is Nescafe Purchased?

day of week
Sun
17.3%
Mon
13.9%
Tue
13.2%
Wed
13.2%
Thu
11.8%
Fri
13.4%
Sat
17.2%
time of day
Morning
15.6%
Noon
15.8%
Afternoon
34.2%
Evening
27.1%
Late
7.3%

About Our Nescafe Consumer Insights

How do we know who buys Nescafe? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nescafe consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.