Nescafe Consumer Insights

Who buys Nescafe?

A Nescafe consumer is generally very low income, Asian, and adolescent age. Nescafe consumers are more likely to purchase Nescafe during larger pantry stocking trips. Brands such as Goya, Coffee-mate, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Nescafe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.98
% of Basket $ (median)
10.9%
Total Basket $ (median)
$54.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nescafe Consumer Demographics

demographic
index
Female
96
Male
143
<24
212
25-34
109
35-44
95
45-54
80
55-64
108
65+
77
African American
78
Asian
313
Caucasian
56
Hispanic
288
demographic
index
Has Kids
95
No Kids
111
- $20k
176
$20k-40k
151
$40k-60k
100
$60k-80k
91
$80k-100k
72
$100k-125k
64
$125k +
59
No College
132
College
96
Adv. Degree
79

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Nescafe Basket Affinity & Size

brand
basket affinity
Goya 6.6x
Coffee-mate 6.0x
Bar-S 5.7x
Dannon Danimals 5.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
319

Where is Nescafe Purchased?

channels
index
Club
124
Dollar
124
Drug
132
Food
110
Gas & Convenience
26
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Goya 1.5x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
135
Credit
91
Debit
78
Food Stamps
209

When is Nescafe Purchased?

day of week
Sun
17.3%
Mon
13.9%
Tue
13.2%
Wed
13.2%
Thu
11.8%
Fri
13.4%
Sat
17.2%
time of day
Morning
15.6%
Noon
15.8%
Afternoon
34.2%
Evening
27.1%
Late
7.3%

Get More Nescafe Data

Contact us for the latest Nescafe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nescafe consumers switch to?

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Why do consumers stop buying Nescafe products?

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Which retailers do Nescafe shoppers prefer to shop at?

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What motivates consumers to try Nescafe products?

Research the Nescafe Target Market

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Who actually buys Nescafe? Do these consumers match the intended target market of Nescafe?

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What motivates the target market to purchase Nescafe?

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What other target market should Nescafe look at?

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Which other brands have a similar target market?

About Our Nescafe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.