Nescafe Consumer Insights

Who buys Nescafe? Nescafe consumers are generally very low income, Asian, and adolescent age. Nescafe consumers are more likely to purchase Nescafe during larger pantry stocking trips. Brands such as Goya, Coffee-mate, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Nescafe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
10.9%
Total Basket $ (median)
$54.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nescafe Consumer Demographics

demographic
index
Female
96
Male
143
<24
212
25-34
109
35-44
95
45-54
80
55-64
108
65+
77
African American
78
Asian
313
Caucasian
56
Hispanic
288
demographic
index
Has Kids
95
No Kids
111
- $20k
176
$20k-40k
151
$40k-60k
100
$60k-80k
91
$80k-100k
72
$100k-125k
64
$125k +
59
No College
132
College
96
Adv. Degree
79

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Nescafe Basket Affinity & Size

brand
basket affinity
Goya 6.6x
Coffee-mate 6.0x
Bar-S 5.7x
Dannon Danimals 5.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
319

Where is Nescafe Purchased?

channels
index
Club
124
Dollar
124
Drug
132
Food
110
Gas & Convenience
26
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Goya 1.5x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
135
Credit
91
Debit
78
Food Stamps
209

When is Nescafe Purchased?

day of week
Sun
17.3%
Mon
13.9%
Tue
13.2%
Wed
13.2%
Thu
11.8%
Fri
13.4%
Sat
17.2%
time of day
Morning
15.6%
Noon
15.8%
Afternoon
34.2%
Evening
27.1%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nescafe consumers purchase?

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Why do Nescafe consumers try new brands?

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Where do Nescafe consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nescafe Target Market

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Who actually buys Nescafe? Do these consumers match the intended target market of Nescafe?

Thought bubble

What motivates the target market to purchase Nescafe?

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What other target market should Nescafe look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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