Nesquik Consumer Insights

Who buys Nesquik?

A Nesquik consumer is generally lower income, Hispanic, and lower middle age. Nesquik consumers are more likely to purchase Nesquik during larger pantry stocking trips. Brands such as Dannon Danimals, Yoplait Go-Gurt, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Nesquik Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$48.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nesquik Consumer Demographics

demographic
index
Female
100
Male
96
<24
82
25-34
100
35-44
107
45-54
106
55-64
70
65+
57
African American
71
Asian
95
Caucasian
94
Hispanic
170
demographic
index
Has Kids
117
No Kids
62
- $20k
109
$20k-40k
114
$40k-60k
96
$60k-80k
93
$80k-100k
96
$100k-125k
95
$125k +
102
No College
107
College
101
Adv. Degree
87

Understand Nesquik Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nesquik Basket Affinity & Size

brand
basket affinity
Dannon Danimals 3.9x
Yoplait Go-Gurt 3.8x
Goya 3.8x
YoCrunch 3.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
362

Where is Nesquik Purchased?

channels
index
Club
163
Dollar
94
Drug
38
Food
113
Gas & Convenience
211
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Kool-Aid 1.4x

How Did They Pay?

method
index
Cash
92
Credit
89
Debit
102
Food Stamps
204

When is Nesquik Purchased?

day of week
Sun
17.3%
Mon
13.7%
Tue
13.0%
Wed
12.7%
Thu
11.9%
Fri
14.5%
Sat
17.0%
time of day
Morning
16.9%
Noon
15.9%
Afternoon
32.5%
Evening
27.4%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nesquik consumers purchase?

check mark

Why do Nesquik consumers try new brands?

check mark

Where do Nesquik consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nesquik Target Market

Arrow and target

Who actually buys Nesquik? Do these consumers match the intended target market of Nesquik?

Thought bubble

What motivates the target market to purchase Nesquik?

magnifying glass

What other target market should Nesquik look at?

venn diagram

Which other brands have a similar target market?

About Our Nesquik Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.