Nestea Consumer Insights

Who buys Nestea?

A Nestea consumer is generally very low income, African American, and older age. Nestea consumers are more likely to purchase Nestea during larger pantry stocking trips. Brands such as Sparkling Ice, Fresh Selections, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Nestea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
10.1%
Total Basket $ (median)
$39.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestea Consumer Demographics

demographic
index
Female
100
Male
97
<24
84
25-34
90
35-44
97
45-54
117
55-64
120
65+
77
African American
160
Asian
118
Caucasian
90
Hispanic
142
demographic
index
Has Kids
98
No Kids
104
- $20k
135
$20k-40k
124
$40k-60k
93
$60k-80k
96
$80k-100k
79
$100k-125k
96
$125k +
88
No College
149
College
95
Adv. Degree
68

Understand Nestea Consumer Behavior

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Nestea Basket Affinity & Size

brand
basket affinity
Sparkling Ice 8.6x
Fresh Selections 6.3x
Birds Eye 5.6x
Nabisco 5.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
310

Where is Nestea Purchased?

channels
index
Club
90
Dollar
118
Drug
72
Food
170
Gas & Convenience
56
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Gold Peak 1.6x
Sparkling Ice 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
103
Credit
100
Debit
89
Food Stamps
176

When is Nestea Purchased?

day of week
Sun
15.3%
Mon
12.9%
Tue
11.1%
Wed
12.8%
Thu
13.6%
Fri
17.5%
Sat
16.9%
time of day
Morning
16.0%
Noon
18.2%
Afternoon
33.4%
Evening
25.6%
Late
6.8%

Get More Nestea Data

Contact us for the latest Nestea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nestea consumers switch to?

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Why do consumers stop buying Nestea products?

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Which retailers do Nestea shoppers prefer to shop at?

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What motivates consumers to try Nestea products?

Research the Nestea Target Market

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Who actually buys Nestea? Do these consumers match the intended target market of Nestea?

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What motivates the target market to buy Nestea?

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What other target market should Nestea look at?

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Which other brands have a similar target market?

About Our Nestea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.