Nestle Consumer Insights

Who buys Nestle?

A Nestle consumer is generally very low income, Hispanic, and upper middle age. Nestle consumers are more likely to purchase Nestle during larger pantry stocking trips. Brands such as Domino, Duncan Hines, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
6.3%
Total Basket $ (median)
$50.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Consumer Demographics

demographic
index
Female
100
Male
97
<24
98
25-34
96
35-44
100
45-54
105
55-64
103
65+
99
African American
94
Asian
106
Caucasian
98
Hispanic
113
demographic
index
Has Kids
101
No Kids
97
- $20k
104
$20k-40k
103
$40k-60k
100
$60k-80k
99
$80k-100k
99
$100k-125k
99
$125k +
97
No College
104
College
100
Adv. Degree
95

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Nestle Basket Affinity & Size

brand
basket affinity
Domino 5.0x
Duncan Hines 4.1x
Betty Crocker 3.8x
Pillsbury 3.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
386

Where is Nestle Purchased?

channels
index
Beauty
4
Club
109
Dollar
110
Drug
72
Food
119
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
105
Credit
95
Debit
97
Food Stamps
148

When is Nestle Purchased?

day of week
Sun
17.0%
Mon
13.5%
Tue
12.6%
Wed
12.7%
Thu
12.4%
Fri
14.8%
Sat
17.0%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.2%
Evening
27.6%
Late
6.4%

About Our Nestle Consumer Insights

How do we know who buys Nestle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nestle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.