Nestle Consumer Insights

Who buys Nestle? A Nestle consumer is generally very low income, Hispanic, and upper middle age. Nestle consumers are more likely to purchase Nestle during larger pantry stocking trips. Brands such as Domino, Duncan Hines, and Betty Crocker also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
6.3%
Total Basket $ (median)
$50.26

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nestle Consumer Demographics

demographic
index
Female
100
Male
97
<24
98
25-34
96
35-44
100
45-54
105
55-64
103
65+
99
African American
94
Asian
106
Caucasian
98
Hispanic
113
demographic
index
Has Kids
101
No Kids
97
- $20k
104
$20k-40k
103
$40k-60k
100
$60k-80k
99
$80k-100k
99
$100k-125k
99
$125k +
97
No College
104
College
100
Adv. Degree
95

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Nestle Basket Affinity & Size

brand
basket affinity
Domino 5.0x
Duncan Hines 4.1x
Betty Crocker 3.8x
Pillsbury 3.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
386

Where is Nestle Purchased?

channels
index
Beauty
4
Club
109
Dollar
110
Drug
72
Food
119
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
105
Credit
95
Debit
97
Food Stamps
148

When is Nestle Purchased?

day of week
Sun
17.0%
Mon
13.5%
Tue
12.6%
Wed
12.7%
Thu
12.4%
Fri
14.8%
Sat
17.0%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.2%
Evening
27.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle consumers purchase?

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Why do Nestle consumers try new brands?

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Where do Nestle consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Target Market

Arrow and target

Who actually buys Nestle? Do these consumers match the intended target market of Nestle?

Thought bubble

What motivates the target market to purchase Nestle?

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What other target market should Nestle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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