Nestle Buncha Crunch Consumer Insights

Who buys Nestle Buncha Crunch? A Nestle Buncha Crunch consumer is generally median income, Hispanic, and adolescent age. Nestle Buncha Crunch consumers are more likely to purchase Nestle Buncha Crunch during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Buncha Crunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
10.0%
Total Basket $ (median)
$10.00

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Nestle Buncha Crunch Consumer Demographics

demographic
index
Female
102
Male
84
<24
277
25-34
102
35-44
83
45-54
115
55-64
98
65+
19
African American
96
Asian
83
Caucasian
97
Hispanic
147
demographic
index
Has Kids
101
No Kids
97
- $20k
95
$20k-40k
118
$40k-60k
114
$60k-80k
126
$80k-100k
70
$100k-125k
79
$125k +
69
No College
105
College
106
Adv. Degree
65

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Nestle Buncha Crunch Basket Affinity & Size

brand
basket affinity
Skittles 53.1x
Twizzlers 23.1x
Snickers 14.7x
Hershey's Kisses 13.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
215

Where is Nestle Buncha Crunch Purchased?

channels
index
Club
1
Dollar
2474
Drug
126
Food
118
Gas & Convenience
150
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.8x
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x
Hostess 1.6x

How Did They Pay?

method
index
Cash
162
Credit
91
Debit
82
Food Stamps
74

When is Nestle Buncha Crunch Purchased?

day of week
Sun
13.9%
Mon
12.0%
Tue
10.5%
Wed
11.8%
Thu
11.9%
Fri
20.0%
Sat
20.0%
time of day
Morning
12.5%
Noon
14.6%
Afternoon
35.6%
Evening
31.7%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle Buncha Crunch consumers purchase?

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Why do Nestle Buncha Crunch consumers try new brands?

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Where do Nestle Buncha Crunch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Buncha Crunch Target Market

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Who actually buys Nestle Buncha Crunch? Do these consumers match the intended target market of Nestle Buncha Crunch?

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What motivates the target market to purchase Nestle Buncha Crunch?

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What other target market should Nestle Buncha Crunch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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