Nestle Butterfinger Consumer Insights

Who buys Nestle Butterfinger?

A Nestle Butterfinger consumer is generally lower income, Caucasian, and older age. Nestle Butterfinger consumers are more likely to purchase Nestle Butterfinger during larger pantry stocking trips. Brands such as Twix, Snickers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Butterfinger Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
6.2%
Total Basket $ (median)
$20.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Butterfinger Consumer Demographics

demographic
index
Female
100
Male
99
<24
95
25-34
100
35-44
87
45-54
108
55-64
139
65+
115
African American
94
Asian
54
Caucasian
109
Hispanic
63
demographic
index
Has Kids
90
No Kids
122
- $20k
116
$20k-40k
118
$40k-60k
111
$60k-80k
102
$80k-100k
90
$100k-125k
84
$125k +
72
No College
122
College
98
Adv. Degree
82

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Nestle Butterfinger Basket Affinity & Size

brand
basket affinity
Twix 16.8x
Snickers 15.7x
Kit Kat 12.4x
Reese's Peanut Butter Cups 11.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
239

Where is Nestle Butterfinger Purchased?

channels
index
Beauty
6
Club
44
Dollar
559
Drug
206
Food
81
Gas & Convenience
328
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.4x
Monster Energy 1.3x
Hawaiian Punch 1.3x
A&W 1.3x

How Did They Pay?

method
index
Cash
132
Credit
90
Debit
94
Food Stamps
108

When is Nestle Butterfinger Purchased?

day of week
Sun
14.1%
Mon
12.7%
Tue
12.7%
Wed
13.7%
Thu
14.0%
Fri
16.5%
Sat
16.4%
time of day
Morning
14.5%
Noon
15.1%
Afternoon
34.5%
Evening
28.2%
Late
7.6%

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Find Answers to Questions

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Which brands do Nestle Butterfinger consumers switch to?

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Why do consumers stop buying Nestle Butterfinger products?

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Which retailers do Nestle Butterfinger shoppers prefer to shop at?

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What motivates consumers to try Nestle Butterfinger products?

Research the Nestle Butterfinger Target Market

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Who actually buys Nestle Butterfinger? Do these consumers match the intended target market of Nestle Butterfinger?

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What motivates the target market to buy Nestle Butterfinger?

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What other target market should Nestle Butterfinger look at?

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Which other brands have a similar target market?

About Our Nestle Butterfinger Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.