Nestle Butterfinger Bites Consumer Insights

Who buys Nestle Butterfinger Bites?

A Nestle Butterfinger Bites consumer is generally very low income, Caucasian, and older age. Nestle Butterfinger Bites consumers are more likely to purchase Nestle Butterfinger Bites during larger pantry stocking trips. Brands such as Kit Kat, Reese's, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Butterfinger Bites Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.35
% of Basket $ (median)
9.4%
Total Basket $ (median)
$14.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Butterfinger Bites Consumer Demographics

demographic
index
Female
99
Male
105
<24
114
25-34
101
35-44
85
45-54
108
55-64
142
65+
109
African American
100
Asian
63
Caucasian
106
Hispanic
87
demographic
index
Has Kids
88
No Kids
126
- $20k
141
$20k-40k
105
$40k-60k
102
$60k-80k
105
$80k-100k
79
$100k-125k
103
$125k +
77
No College
118
College
100
Adv. Degree
77

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Nestle Butterfinger Bites Basket Affinity & Size

brand
basket affinity
Kit Kat 17.1x
Reese's 15.0x
Snickers 13.4x
Hershey's Kisses 11.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
177

Where is Nestle Butterfinger Bites Purchased?

channels
index
Dollar
929
Drug
375
Food
94
Gas & Convenience
1226
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Hawaiian Punch 1.5x
Red Baron 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
143
Credit
84
Debit
94
Food Stamps
115

When is Nestle Butterfinger Bites Purchased?

day of week
Sun
13.1%
Mon
12.2%
Tue
12.4%
Wed
14.1%
Thu
14.1%
Fri
17.6%
Sat
16.5%
time of day
Morning
11.4%
Noon
15.1%
Afternoon
37.4%
Evening
29.1%
Late
7.0%

Get More Nestle Butterfinger Bites Data

Contact us for the latest Nestle Butterfinger Bites consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nestle Butterfinger Bites consumers switch to?

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Why do consumers stop buying Nestle Butterfinger Bites products?

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Which retailers do Nestle Butterfinger Bites shoppers prefer to shop at?

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What motivates consumers to try Nestle Butterfinger Bites products?

Research the Nestle Butterfinger Bites Target Market

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Who actually buys Nestle Butterfinger Bites? Do these consumers match the intended target market of Nestle Butterfinger Bites?

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What motivates the target market to purchase Nestle Butterfinger Bites?

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What other target market should Nestle Butterfinger Bites look at?

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Which other brands have a similar target market?

About Our Nestle Butterfinger Bites Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.