Nestle Butterfinger Bites Consumer Insights

Who buys Nestle Butterfinger Bites? Nestle Butterfinger Bites consumers are generally very low income, Caucasian, and older age. Nestle Butterfinger Bites consumers are more likely to purchase Nestle Butterfinger Bites during larger pantry stocking trips. Brands such as Kit Kat, Reese's, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Butterfinger Bites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.35
% of Basket $ (median)
9.4%
Total Basket $ (median)
$14.40

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  • Attitudinal surveys
  • Recent demographic data

Nestle Butterfinger Bites Consumer Demographics

demographic
index
Female
99
Male
105
<24
114
25-34
101
35-44
85
45-54
108
55-64
142
65+
109
African American
100
Asian
63
Caucasian
106
Hispanic
87
demographic
index
Has Kids
88
No Kids
126
- $20k
141
$20k-40k
105
$40k-60k
102
$60k-80k
105
$80k-100k
79
$100k-125k
103
$125k +
77
No College
118
College
100
Adv. Degree
77

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Nestle Butterfinger Bites Basket Affinity & Size

brand
basket affinity
Kit Kat 17.1x
Reese's 15.0x
Snickers 13.4x
Hershey's Kisses 11.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
177

Where is Nestle Butterfinger Bites Purchased?

channels
index
Dollar
929
Drug
375
Food
94
Gas & Convenience
1226
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Hawaiian Punch 1.5x
Red Baron 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
143
Credit
84
Debit
94
Food Stamps
115

When is Nestle Butterfinger Bites Purchased?

day of week
Sun
13.1%
Mon
12.2%
Tue
12.4%
Wed
14.1%
Thu
14.1%
Fri
17.6%
Sat
16.5%
time of day
Morning
11.4%
Noon
15.1%
Afternoon
37.4%
Evening
29.1%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle Butterfinger Bites consumers purchase?

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Why do Nestle Butterfinger Bites consumers try new brands?

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Where do Nestle Butterfinger Bites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Butterfinger Bites Target Market

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Who actually buys Nestle Butterfinger Bites? Do these consumers match the intended target market of Nestle Butterfinger Bites?

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What motivates the target market to purchase Nestle Butterfinger Bites?

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What other target market should Nestle Butterfinger Bites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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