Nestle Crunch Consumer Insights

Who buys Nestle Crunch?

A Nestle Crunch consumer is generally very low income, Asian, and upper middle age. Nestle Crunch consumers are more likely to purchase Nestle Crunch during larger pantry stocking trips. Brands such as Twix, Kit Kat, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Crunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.90
% of Basket $ (median)
7.4%
Total Basket $ (median)
$25.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Crunch Consumer Demographics

demographic
index
Female
100
Male
96
<24
92
25-34
100
35-44
97
45-54
113
55-64
92
65+
83
African American
109
Asian
121
Caucasian
95
Hispanic
115
demographic
index
Has Kids
99
No Kids
102
- $20k
109
$20k-40k
109
$40k-60k
100
$60k-80k
99
$80k-100k
91
$100k-125k
94
$125k +
99
No College
104
College
100
Adv. Degree
94

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Nestle Crunch Basket Affinity & Size

brand
basket affinity
Twix 16.6x
Kit Kat 15.2x
Snickers 12.8x
Reese's 9.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
246

Where is Nestle Crunch Purchased?

channels
index
Beauty
13
Club
35
Dollar
444
Drug
285
Food
92
Gas & Convenience
117
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twix 1.4x
Hostess 1.4x
Yoplait Light 1.3x
Hershey's Kisses 1.3x

How Did They Pay?

method
index
Cash
124
Credit
95
Debit
93
Food Stamps
101

When is Nestle Crunch Purchased?

day of week
Sun
14.8%
Mon
13.4%
Tue
12.5%
Wed
13.6%
Thu
14.3%
Fri
15.4%
Sat
16.1%
time of day
Morning
13.7%
Noon
16.9%
Afternoon
33.3%
Evening
29.3%
Late
6.9%

About Our Nestle Crunch Consumer Insights

How do we know who buys Nestle Crunch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nestle Crunch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.