Nestle Crunch Consumer Insights

Who buys Nestle Crunch? A Nestle Crunch consumer is generally very low income, Asian, and upper middle age. Nestle Crunch consumers are more likely to purchase Nestle Crunch during larger pantry stocking trips. Brands such as Twix, Kit Kat, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Crunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.90
% of Basket $ (median)
7.4%
Total Basket $ (median)
$25.71

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  • Recent demographic data

Nestle Crunch Consumer Demographics

demographic
index
Female
100
Male
96
<24
92
25-34
100
35-44
97
45-54
113
55-64
92
65+
83
African American
109
Asian
121
Caucasian
95
Hispanic
115
demographic
index
Has Kids
99
No Kids
102
- $20k
109
$20k-40k
109
$40k-60k
100
$60k-80k
99
$80k-100k
91
$100k-125k
94
$125k +
99
No College
104
College
100
Adv. Degree
94

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Nestle Crunch Basket Affinity & Size

brand
basket affinity
Twix 16.6x
Kit Kat 15.2x
Snickers 12.8x
Reese's 9.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
246

Where is Nestle Crunch Purchased?

channels
index
Beauty
13
Club
35
Dollar
444
Drug
285
Food
92
Gas & Convenience
117
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twix 1.4x
Hostess 1.4x
Yoplait Light 1.3x
Hershey's Kisses 1.3x

How Did They Pay?

method
index
Cash
124
Credit
95
Debit
93
Food Stamps
101

When is Nestle Crunch Purchased?

day of week
Sun
14.8%
Mon
13.4%
Tue
12.5%
Wed
13.6%
Thu
14.3%
Fri
15.4%
Sat
16.1%
time of day
Morning
13.7%
Noon
16.9%
Afternoon
33.3%
Evening
29.3%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle Crunch consumers purchase?

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Why do Nestle Crunch consumers try new brands?

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Where do Nestle Crunch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Crunch Target Market

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Who actually buys Nestle Crunch? Do these consumers match the intended target market of Nestle Crunch?

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What motivates the target market to purchase Nestle Crunch?

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What other target market should Nestle Crunch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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