Nestle Drumstick Consumer Insights

Who buys Nestle Drumstick?

A Nestle Drumstick consumer is generally very low income, Asian, and senior age. Nestle Drumstick consumers are more likely to purchase Nestle Drumstick during larger pantry stocking trips. Brands such as Digiorno, YoCrunch, and Ore-Ida also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Drumstick Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
9.9%
Total Basket $ (median)
$60.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Drumstick Consumer Demographics

demographic
index
Female
99
Male
108
<24
110
25-34
89
35-44
98
45-54
109
55-64
112
65+
128
African American
68
Asian
171
Caucasian
93
Hispanic
113
demographic
index
Has Kids
99
No Kids
102
- $20k
113
$20k-40k
100
$40k-60k
104
$60k-80k
102
$80k-100k
94
$100k-125k
95
$125k +
93
No College
111
College
99
Adv. Degree
91

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Nestle Drumstick Basket Affinity & Size

brand
basket affinity
Digiorno 4.0x
YoCrunch 3.8x
Ore-Ida 3.8x
Hostess 3.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
346

Where is Nestle Drumstick Purchased?

channels
index
Beauty
1
Club
150
Dollar
157
Drug
45
Food
122
Gas & Convenience
28
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.4x
Dannon Danimals 1.4x
YoCrunch 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
113
Credit
94
Debit
97
Food Stamps
135

When is Nestle Drumstick Purchased?

day of week
Sun
16.7%
Mon
13.2%
Tue
12.3%
Wed
12.6%
Thu
12.7%
Fri
15.4%
Sat
17.0%
time of day
Morning
10.9%
Noon
13.9%
Afternoon
34.1%
Evening
33.9%
Late
7.3%

About Our Nestle Drumstick Consumer Insights

How do we know who buys Nestle Drumstick? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nestle Drumstick consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.