Nestle Drumstick Consumer Insights

Who buys Nestle Drumstick? A Nestle Drumstick consumer is generally very low income, Asian, and senior age. Nestle Drumstick consumers are more likely to purchase Nestle Drumstick during larger pantry stocking trips. Brands such as Digiorno, YoCrunch, and Ore-Ida also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Drumstick Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
9.9%
Total Basket $ (median)
$60.13

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nestle Drumstick Consumer Demographics

demographic
index
Female
99
Male
108
<24
110
25-34
89
35-44
98
45-54
109
55-64
112
65+
128
African American
68
Asian
171
Caucasian
93
Hispanic
113
demographic
index
Has Kids
99
No Kids
102
- $20k
113
$20k-40k
100
$40k-60k
104
$60k-80k
102
$80k-100k
94
$100k-125k
95
$125k +
93
No College
111
College
99
Adv. Degree
91

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Nestle Drumstick Basket Affinity & Size

brand
basket affinity
Digiorno 4.0x
YoCrunch 3.8x
Ore-Ida 3.8x
Hostess 3.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
346

Where is Nestle Drumstick Purchased?

channels
index
Beauty
1
Club
150
Dollar
157
Drug
45
Food
122
Gas & Convenience
28
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.4x
Dannon Danimals 1.4x
YoCrunch 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
113
Credit
94
Debit
97
Food Stamps
135

When is Nestle Drumstick Purchased?

day of week
Sun
16.7%
Mon
13.2%
Tue
12.3%
Wed
12.6%
Thu
12.7%
Fri
15.4%
Sat
17.0%
time of day
Morning
10.9%
Noon
13.9%
Afternoon
34.1%
Evening
33.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle Drumstick consumers purchase?

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Why do Nestle Drumstick consumers try new brands?

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Where do Nestle Drumstick consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Drumstick Target Market

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Who actually buys Nestle Drumstick? Do these consumers match the intended target market of Nestle Drumstick?

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What motivates the target market to purchase Nestle Drumstick?

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What other target market should Nestle Drumstick look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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