Nestle Pure Life Consumer Insights

Who buys Nestle Pure Life? A Nestle Pure Life consumer is generally very low income, African American, and adolescent age. Nestle Pure Life consumers are more likely to purchase Nestle Pure Life during larger pantry stocking trips. Brands such as Gatorade G2, Sunny Meadow, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Pure Life Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.6%
Total Basket $ (median)
$56.40

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  • Recent demographic data

Nestle Pure Life Consumer Demographics

demographic
index
Female
101
Male
94
<24
106
25-34
103
35-44
99
45-54
104
55-64
90
65+
83
African American
176
Asian
120
Caucasian
90
Hispanic
136
demographic
index
Has Kids
101
No Kids
98
- $20k
124
$20k-40k
110
$40k-60k
102
$60k-80k
100
$80k-100k
95
$100k-125k
88
$125k +
83
No College
121
College
98
Adv. Degree
84

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Nestle Pure Life Basket Affinity & Size

brand
basket affinity
Gatorade G2 3.9x
Sunny Meadow 3.8x
Hefty 3.7x
Taylor Farms 3.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
334

Where is Nestle Pure Life Purchased?

channels
index
Beauty
0
Club
201
Dollar
16
Drug
132
Food
89
Gas & Convenience
54
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
General Mills Fiber One 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
114
Credit
90
Debit
98
Food Stamps
150

When is Nestle Pure Life Purchased?

day of week
Sun
17.8%
Mon
13.1%
Tue
12.6%
Wed
12.5%
Thu
11.9%
Fri
14.6%
Sat
17.5%
time of day
Morning
16.3%
Noon
16.5%
Afternoon
33.8%
Evening
27.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle Pure Life consumers purchase?

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Why do Nestle Pure Life consumers try new brands?

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Where do Nestle Pure Life consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Pure Life Target Market

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Who actually buys Nestle Pure Life? Do these consumers match the intended target market of Nestle Pure Life?

Thought bubble

What motivates the target market to purchase Nestle Pure Life?

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What other target market should Nestle Pure Life look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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