Nestle Pure Life Consumer Insights

Who buys Nestle Pure Life?

A Nestle Pure Life consumer is generally very low income, African American, and adolescent age. Nestle Pure Life consumers are more likely to purchase Nestle Pure Life during larger pantry stocking trips. Brands such as Gatorade G2, Sunny Meadow, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Pure Life Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.6%
Total Basket $ (median)
$56.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Pure Life Consumer Demographics

demographic
index
Female
101
Male
94
<24
106
25-34
103
35-44
99
45-54
104
55-64
90
65+
83
African American
176
Asian
120
Caucasian
90
Hispanic
136
demographic
index
Has Kids
101
No Kids
98
- $20k
124
$20k-40k
110
$40k-60k
102
$60k-80k
100
$80k-100k
95
$100k-125k
88
$125k +
83
No College
121
College
98
Adv. Degree
84

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Nestle Pure Life Basket Affinity & Size

brand
basket affinity
Gatorade G2 3.9x
Sunny Meadow 3.8x
Hefty 3.7x
Taylor Farms 3.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
334

Where is Nestle Pure Life Purchased?

channels
index
Beauty
0
Club
201
Dollar
16
Drug
132
Food
89
Gas & Convenience
54
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
General Mills Fiber One 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
114
Credit
90
Debit
98
Food Stamps
150

When is Nestle Pure Life Purchased?

day of week
Sun
17.8%
Mon
13.1%
Tue
12.6%
Wed
12.5%
Thu
11.9%
Fri
14.6%
Sat
17.5%
time of day
Morning
16.3%
Noon
16.5%
Afternoon
33.8%
Evening
27.0%
Late
6.4%

Get More Nestle Pure Life Data

Contact us for the latest Nestle Pure Life consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nestle Pure Life consumers switch to?

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Why do consumers stop buying Nestle Pure Life products?

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Which retailers do Nestle Pure Life shoppers prefer to shop at?

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What motivates consumers to try Nestle Pure Life products?

Research the Nestle Pure Life Target Market

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Who actually buys Nestle Pure Life? Do these consumers match the intended target market of Nestle Pure Life?

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What motivates the target market to purchase Nestle Pure Life?

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What other target market should Nestle Pure Life look at?

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Which other brands have a similar target market?

About Our Nestle Pure Life Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.