Nestle Skinny Cow Consumer Insights

Who buys Nestle Skinny Cow? A Nestle Skinny Cow consumer is generally higher income, Caucasian, and older age. Nestle Skinny Cow consumers are more likely to purchase Nestle Skinny Cow during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Skinny Cow Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.24
% of Basket $ (median)
8.0%
Total Basket $ (median)
$53.21

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nestle Skinny Cow Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
81
35-44
92
45-54
112
55-64
159
65+
152
African American
83
Asian
87
Caucasian
104
Hispanic
84
demographic
index
Has Kids
87
No Kids
129
- $20k
78
$20k-40k
77
$40k-60k
91
$60k-80k
98
$80k-100k
103
$100k-125k
133
$125k +
129
No College
87
College
100
Adv. Degree
118

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Nestle Skinny Cow Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
379

Where is Nestle Skinny Cow Purchased?

channels
index
Beauty
3
Club
168
Dollar
3
Drug
84
Food
126
Gas & Convenience
8
Mass
75
regions
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What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
General Mills Fiber One 1.5x
Sparkling Ice 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
96
Credit
108
Debit
95
Food Stamps
79

When is Nestle Skinny Cow Purchased?

day of week
Sun
17.6%
Mon
13.7%
Tue
12.9%
Wed
12.5%
Thu
12.1%
Fri
14.6%
Sat
16.6%
time of day
Morning
13.0%
Noon
17.0%
Afternoon
36.3%
Evening
27.8%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nestle Skinny Cow consumers purchase?

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Why do Nestle Skinny Cow consumers try new brands?

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Where do Nestle Skinny Cow consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestle Skinny Cow Target Market

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Who actually buys Nestle Skinny Cow? Do these consumers match the intended target market of Nestle Skinny Cow?

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What motivates the target market to purchase Nestle Skinny Cow?

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What other target market should Nestle Skinny Cow look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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