Nestle Skinny Cow Consumer Insights

Who buys Nestle Skinny Cow?

A Nestle Skinny Cow consumer is generally higher income, Caucasian, and older age. Nestle Skinny Cow consumers are more likely to purchase Nestle Skinny Cow during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Skinny Cow Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.24
% of Basket $ (median)
8.0%
Total Basket $ (median)
$53.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Skinny Cow Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
81
35-44
92
45-54
112
55-64
159
65+
152
African American
83
Asian
87
Caucasian
104
Hispanic
84
demographic
index
Has Kids
87
No Kids
129
- $20k
78
$20k-40k
77
$40k-60k
91
$60k-80k
98
$80k-100k
103
$100k-125k
133
$125k +
129
No College
87
College
100
Adv. Degree
118

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Nestle Skinny Cow Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
379

Where is Nestle Skinny Cow Purchased?

channels
index
Beauty
3
Club
168
Dollar
3
Drug
84
Food
126
Gas & Convenience
8
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
General Mills Fiber One 1.5x
Sparkling Ice 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
96
Credit
108
Debit
95
Food Stamps
79

When is Nestle Skinny Cow Purchased?

day of week
Sun
17.6%
Mon
13.7%
Tue
12.9%
Wed
12.5%
Thu
12.1%
Fri
14.6%
Sat
16.6%
time of day
Morning
13.0%
Noon
17.0%
Afternoon
36.3%
Evening
27.8%
Late
5.9%

Get More Nestle Skinny Cow Data

Contact us for the latest Nestle Skinny Cow consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nestle Skinny Cow consumers switch to?

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Why do consumers stop buying Nestle Skinny Cow products?

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Which retailers do Nestle Skinny Cow shoppers prefer to shop at?

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What motivates consumers to try Nestle Skinny Cow products?

Research the Nestle Skinny Cow Target Market

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Who actually buys Nestle Skinny Cow? Do these consumers match the intended target market of Nestle Skinny Cow?

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What motivates the target market to buy Nestle Skinny Cow?

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What other target market should Nestle Skinny Cow look at?

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Which other brands have a similar target market?

About Our Nestle Skinny Cow Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.