Nestle Toll House Consumer Insights

Who buys Nestle Toll House?

A Nestle Toll House consumer is generally higher income, Caucasian, and adolescent age. Nestle Toll House consumers are more likely to purchase Nestle Toll House during larger pantry stocking trips. Brands such as Duncan Hines, Pillsbury, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Nestle Toll House Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.10
% of Basket $ (median)
5.0%
Total Basket $ (median)
$61.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nestle Toll House Consumer Demographics

demographic
index
Female
100
Male
97
<24
120
25-34
91
35-44
98
45-54
112
55-64
100
65+
104
African American
91
Asian
62
Caucasian
108
Hispanic
69
demographic
index
Has Kids
100
No Kids
100
- $20k
88
$20k-40k
90
$40k-60k
96
$60k-80k
101
$80k-100k
103
$100k-125k
115
$125k +
107
No College
92
College
101
Adv. Degree
107

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Nestle Toll House Basket Affinity & Size

brand
basket affinity
Duncan Hines 5.4x
Pillsbury 5.4x
Betty Crocker 4.5x
Domino 4.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
444

Where is Nestle Toll House Purchased?

channels
index
Club
74
Dollar
11
Drug
26
Food
94
Gas & Convenience
15
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Taylor Farms 1.3x
Ro-Tel 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
90
Credit
99
Debit
104
Food Stamps
123

When is Nestle Toll House Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.6%
Wed
12.4%
Thu
12.5%
Fri
15.4%
Sat
18.0%
time of day
Morning
13.9%
Noon
16.1%
Afternoon
34.5%
Evening
28.7%
Late
6.7%

About Our Nestle Toll House Consumer Insights

How do we know who buys Nestle Toll House? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nestle Toll House consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.