Neuro Consumer Insights

Who buys Neuro?

A Neuro consumer is generally very low income, Asian, and adolescent age. Neuro consumers are more likely to purchase Neuro during larger pantry stocking trips. Brands such as Sparkling Ice, Monster Energy, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Neuro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
12.7%
Total Basket $ (median)
$22.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Neuro Consumer Demographics

demographic
index
Female
99
Male
107
<24
174
25-34
149
35-44
92
45-54
70
55-64
48
65+
41
African American
104
Asian
153
Caucasian
95
Hispanic
97
demographic
index
Has Kids
89
No Kids
124
- $20k
191
$20k-40k
122
$40k-60k
114
$60k-80k
87
$80k-100k
82
$100k-125k
65
$125k +
63
No College
90
College
108
Adv. Degree
72

Understand Neuro Consumer Behavior

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Neuro Basket Affinity & Size

brand
basket affinity
Sparkling Ice 9.9x
Monster Energy 8.0x
Archer Farms 5.4x
Digiorno 5.2x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
248

Where is Neuro Purchased?

channels
index
Beauty
1604
Club
2
Dollar
3
Drug
116
Food
132
Gas & Convenience
366
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Gold Peak 1.6x
Monster Energy 1.6x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
116
Credit
86
Debit
105
Food Stamps
95

When is Neuro Purchased?

day of week
Sun
16.1%
Mon
13.5%
Tue
13.3%
Wed
12.9%
Thu
13.8%
Fri
14.9%
Sat
15.5%
time of day
Morning
13.6%
Noon
13.3%
Afternoon
30.2%
Evening
30.9%
Late
12.0%

Get More Neuro Data

Better understand Neuro consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Neuro consumers switch to?

Stop sign

Why do consumers stop buying Neuro products?

Store front

Which retailers do Neuro shoppers prefer to shop at?

Sale sign

What motivates consumers to try Neuro products?

Research the Neuro Target Market

Arrow and target

Who actually buys Neuro? Do these consumers match the intended target market of Neuro?

Thought bubble

What motivates the target market to buy Neuro?

Magnifying glass

What other target market should Neuro look at?

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Which other brands have a similar target market?

About Our Neuro Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.