Neuro Consumer Insights

Who buys Neuro?

A Neuro consumer is generally very low income, Asian, and adolescent age. Neuro consumers are more likely to purchase Neuro during larger pantry stocking trips. Brands such as Sparkling Ice, Monster Energy, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Neuro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
12.7%
Total Basket $ (median)
$22.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Neuro Consumer Demographics

demographic
index
Female
99
Male
107
<24
174
25-34
149
35-44
92
45-54
70
55-64
48
65+
41
African American
104
Asian
153
Caucasian
95
Hispanic
97
demographic
index
Has Kids
89
No Kids
124
- $20k
191
$20k-40k
122
$40k-60k
114
$60k-80k
87
$80k-100k
82
$100k-125k
65
$125k +
63
No College
90
College
108
Adv. Degree
72

Understand Neuro Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Neuro Basket Affinity & Size

brand
basket affinity
Sparkling Ice 9.9x
Monster Energy 8.0x
Archer Farms 5.4x
Digiorno 5.2x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
248

Where is Neuro Purchased?

channels
index
Beauty
1604
Club
2
Dollar
3
Drug
116
Food
132
Gas & Convenience
366
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Gold Peak 1.6x
Monster Energy 1.6x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
116
Credit
86
Debit
105
Food Stamps
95

When is Neuro Purchased?

day of week
Sun
16.1%
Mon
13.5%
Tue
13.3%
Wed
12.9%
Thu
13.8%
Fri
14.9%
Sat
15.5%
time of day
Morning
13.6%
Noon
13.3%
Afternoon
30.2%
Evening
30.9%
Late
12.0%

About Our Neuro Consumer Insights

How do we know who buys Neuro? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Neuro consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.