Neutrogena Consumer Insights

Who buys Neutrogena? A Neutrogena consumer is generally very high income, Asian, and adolescent age. Neutrogena consumers are more likely to purchase Neutrogena during larger pantry stocking trips. Brands such as CoverGirl, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Neutrogena Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
15.1%
Total Basket $ (median)
$52.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Neutrogena Consumer Demographics

demographic
index
Female
100
Male
104
<24
128
25-34
97
35-44
98
45-54
107
55-64
90
65+
99
African American
69
Asian
149
Caucasian
96
Hispanic
107
demographic
index
Has Kids
95
No Kids
111
- $20k
95
$20k-40k
84
$40k-60k
88
$60k-80k
89
$80k-100k
105
$100k-125k
110
$125k +
147
No College
72
College
101
Adv. Degree
130

Understand Neutrogena Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Neutrogena Basket Affinity & Size

brand
basket affinity
CoverGirl 8.8x
Olay 8.6x
Secret 8.3x
TRESemme 7.3x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
265

Where is Neutrogena Purchased?

channels
index
Beauty
769
Club
46
Dollar
16
Drug
371
Food
29
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.3x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x
Listerine 1.2x

How Did They Pay?

method
index
Cash
92
Credit
114
Debit
100
Food Stamps
21

When is Neutrogena Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
12.8%
Wed
12.7%
Thu
12.5%
Fri
14.8%
Sat
17.5%
time of day
Morning
14.5%
Noon
17.4%
Afternoon
35.0%
Evening
26.1%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Neutrogena consumers purchase?

check mark

Why do Neutrogena consumers try new brands?

check mark

Where do Neutrogena consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Neutrogena Target Market

Arrow and target

Who actually buys Neutrogena? Do these consumers match the intended target market of Neutrogena?

Thought bubble

What motivates the target market to purchase Neutrogena?

magnifying glass

What other target market should Neutrogena look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us