Neutrogena Consumer Insights

Who buys Neutrogena?

A Neutrogena consumer is generally very high income, Asian, and adolescent age. Neutrogena consumers are more likely to purchase Neutrogena during larger pantry stocking trips. Brands such as CoverGirl, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Neutrogena Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
15.1%
Total Basket $ (median)
$52.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Neutrogena Consumer Demographics

demographic
index
Female
100
Male
104
<24
128
25-34
97
35-44
98
45-54
107
55-64
90
65+
99
African American
69
Asian
149
Caucasian
96
Hispanic
107
demographic
index
Has Kids
95
No Kids
111
- $20k
95
$20k-40k
84
$40k-60k
88
$60k-80k
89
$80k-100k
105
$100k-125k
110
$125k +
147
No College
72
College
101
Adv. Degree
130

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Neutrogena Basket Affinity & Size

brand
basket affinity
CoverGirl 8.8x
Olay 8.6x
Secret 8.3x
TRESemme 7.3x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
265

Where is Neutrogena Purchased?

channels
index
Beauty
769
Club
46
Dollar
16
Drug
371
Food
29
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.3x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x
Listerine 1.2x

How Did They Pay?

method
index
Cash
92
Credit
114
Debit
100
Food Stamps
21

When is Neutrogena Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
12.8%
Wed
12.7%
Thu
12.5%
Fri
14.8%
Sat
17.5%
time of day
Morning
14.5%
Noon
17.4%
Afternoon
35.0%
Evening
26.1%
Late
6.9%

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Better understand Neutrogena consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Neutrogena consumers switch to?

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Why do consumers stop buying Neutrogena products?

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Which retailers do Neutrogena shoppers prefer to shop at?

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What motivates consumers to try Neutrogena products?

Research the Neutrogena Target Market

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Who actually buys Neutrogena? Do these consumers match the intended target market of Neutrogena?

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What motivates the target market to buy Neutrogena?

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What other target market should Neutrogena look at?

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Which other brands have a similar target market?

About Our Neutrogena Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.