Neutrogena Healthy Skin Consumer Insights

Who buys Neutrogena Healthy Skin? A Neutrogena Healthy Skin consumer is generally very high income, Caucasian, and senior age. Neutrogena Healthy Skin consumers are more likely to purchase Neutrogena Healthy Skin during larger pantry stocking trips. Brands such as CoverGirl, Olay, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Neutrogena Healthy Skin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.97
% of Basket $ (median)
18.0%
Total Basket $ (median)
$66.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Neutrogena Healthy Skin Consumer Demographics

demographic
index
Female
100
Male
96
<24
106
25-34
92
35-44
98
45-54
113
55-64
97
65+
123
African American
37
Asian
87
Caucasian
105
Hispanic
98
demographic
index
Has Kids
91
No Kids
120
- $20k
86
$20k-40k
90
$40k-60k
79
$60k-80k
89
$80k-100k
121
$100k-125k
117
$125k +
133
No College
75
College
100
Adv. Degree
130

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Neutrogena Healthy Skin Basket Affinity & Size

brand
basket affinity
CoverGirl 16.0x
Olay 10.1x
Listerine 7.9x
Always 7.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
252

Where is Neutrogena Healthy Skin Purchased?

channels
index
Beauty
1756
Club
5
Drug
304
Food
7
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.5x
Archer Farms 1.4x
Taylor Farms 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
88
Credit
120
Debit
99
Food Stamps
13

When is Neutrogena Healthy Skin Purchased?

day of week
Sun
15.8%
Mon
12.8%
Tue
13.0%
Wed
13.3%
Thu
11.8%
Fri
15.1%
Sat
18.2%
time of day
Morning
14.3%
Noon
18.3%
Afternoon
37.1%
Evening
24.5%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Neutrogena Healthy Skin consumers purchase?

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Why do Neutrogena Healthy Skin consumers try new brands?

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Where do Neutrogena Healthy Skin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Neutrogena Healthy Skin Target Market

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Who actually buys Neutrogena Healthy Skin? Do these consumers match the intended target market of Neutrogena Healthy Skin?

Thought bubble

What motivates the target market to purchase Neutrogena Healthy Skin?

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What other target market should Neutrogena Healthy Skin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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