New Amsterdam Consumer Insights

Who buys New Amsterdam?

A New Amsterdam consumer is generally slightly lower income, African American, and young adult age. New Amsterdam consumers are more likely to purchase New Amsterdam during larger pantry stocking trips. Brands such as Canada Dry, Kool-Aid, and Ocean Spray also tend to be purchased in the same trip. Sample consumer insights data below.

New Amsterdam Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.84
% of Basket $ (median)
43.0%
Total Basket $ (median)
$29.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

New Amsterdam Consumer Demographics

demographic
index
Female
93
Male
169
<24
96
25-34
123
35-44
78
45-54
122
55-64
97
65+
33
African American
421
Asian
132
Caucasian
77
Hispanic
116
demographic
index
Has Kids
81
No Kids
142
- $20k
102
$20k-40k
90
$40k-60k
118
$60k-80k
110
$80k-100k
98
$100k-125k
80
$125k +
89
No College
81
College
110
Adv. Degree
72

Understand New Amsterdam Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

New Amsterdam Basket Affinity & Size

brand
basket affinity
Canada Dry 19.0x
Kool-Aid 8.9x
Ocean Spray 8.8x
Simply Juice 7.7x
basket size
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
82
Pantry Stocking (21+ Items)
120

Where is New Amsterdam Purchased?

channels
index
Club
34
Dollar
6
Drug
196
Food
161
Gas & Convenience
248
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Oroweat 1.7x
Red Bull 1.6x
7Up 1.6x

How Did They Pay?

method
index
Cash
149
Credit
119
Debit
69
Food Stamps
32

When is New Amsterdam Purchased?

day of week
Sun
10.7%
Mon
8.6%
Tue
10.8%
Wed
12.4%
Thu
13.0%
Fri
21.6%
Sat
23.0%
time of day
Morning
6.0%
Noon
13.3%
Afternoon
33.7%
Evening
38.5%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do New Amsterdam consumers purchase?

check mark

Why do New Amsterdam consumers try new brands?

check mark

Where do New Amsterdam consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New Amsterdam Target Market

Arrow and target

Who actually buys New Amsterdam? Do these consumers match the intended target market of New Amsterdam?

Thought bubble

What motivates the target market to purchase New Amsterdam?

magnifying glass

What other target market should New Amsterdam look at?

venn diagram

Which other brands have a similar target market?

About Our New Amsterdam Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.