New Amsterdam Consumer Insights

Who buys New Amsterdam?

A New Amsterdam consumer is generally slightly lower income, African American, and young adult age. New Amsterdam consumers are more likely to purchase New Amsterdam during larger pantry stocking trips. Brands such as Canada Dry, Kool-Aid, and Ocean Spray also tend to be purchased in the same trip. See sample consumer insights data below.

New Amsterdam Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.84
% of Basket $ (median)
43.0%
Total Basket $ (median)
$29.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

New Amsterdam Consumer Demographics

demographic
index
Female
93
Male
169
<24
96
25-34
123
35-44
78
45-54
122
55-64
97
65+
33
African American
421
Asian
132
Caucasian
77
Hispanic
116
demographic
index
Has Kids
81
No Kids
142
- $20k
102
$20k-40k
90
$40k-60k
118
$60k-80k
110
$80k-100k
98
$100k-125k
80
$125k +
89
No College
81
College
110
Adv. Degree
72

Understand New Amsterdam Consumer Behavior

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New Amsterdam Basket Affinity & Size

brand
basket affinity
Canada Dry 19.0x
Kool-Aid 8.9x
Ocean Spray 8.8x
Simply Juice 7.7x
basket size
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
82
Pantry Stocking (21+ Items)
120

Where is New Amsterdam Purchased?

channels
index
Club
34
Dollar
6
Drug
196
Food
161
Gas & Convenience
248
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Oroweat 1.7x
Red Bull 1.6x
7Up 1.6x

How Did They Pay?

method
index
Cash
149
Credit
119
Debit
69
Food Stamps
32

When is New Amsterdam Purchased?

day of week
Sun
10.7%
Mon
8.6%
Tue
10.8%
Wed
12.4%
Thu
13.0%
Fri
21.6%
Sat
23.0%
time of day
Morning
6.0%
Noon
13.3%
Afternoon
33.7%
Evening
38.5%
Late
8.6%

Get More New Amsterdam Data

Contact us for the latest New Amsterdam consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do New Amsterdam consumers switch to?

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Why do consumers stop buying New Amsterdam products?

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Which retailers do New Amsterdam shoppers prefer to shop at?

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What motivates consumers to try New Amsterdam products?

Research the New Amsterdam Target Market

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Who actually buys New Amsterdam? Do these consumers match the intended target market of New Amsterdam?

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What motivates the target market to purchase New Amsterdam?

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What other target market should New Amsterdam look at?

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Which other brands have a similar target market?

About Our New Amsterdam Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.