New Belgium Consumer Insights

Who buys New Belgium?

A New Belgium consumer is generally very high income, Caucasian, and lower middle age. New Belgium consumers are more likely to purchase New Belgium during larger pantry stocking trips. Brands such as Sabra, Boars Head, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

New Belgium Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.29
% of Basket $ (median)
21.4%
Total Basket $ (median)
$43.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

New Belgium Consumer Demographics

demographic
index
Female
95
Male
146
<24
71
25-34
107
35-44
110
45-54
92
55-64
68
65+
64
African American
46
Asian
74
Caucasian
110
Hispanic
65
demographic
index
Has Kids
92
No Kids
117
- $20k
49
$20k-40k
55
$40k-60k
101
$60k-80k
99
$80k-100k
113
$100k-125k
139
$125k +
143
No College
63
College
102
Adv. Degree
136

Understand New Belgium Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

New Belgium Basket Affinity & Size

brand
basket affinity
Sabra 9.4x
Boars Head 8.6x
Snyders Of Hanover 7.6x
Arnold 7.1x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
237

Where is New Belgium Purchased?

channels
index
Club
36
Drug
36
Food
183
Gas & Convenience
92
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Sabra 1.7x
Horizon Organic 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
88
Credit
127
Debit
93
Food Stamps
11

When is New Belgium Purchased?

day of week
Sun
14.6%
Mon
8.5%
Tue
10.3%
Wed
10.7%
Thu
11.8%
Fri
19.6%
Sat
24.6%
time of day
Morning
8.6%
Noon
13.9%
Afternoon
35.8%
Evening
34.8%
Late
6.9%

Get More New Belgium Data

Contact us for the latest New Belgium consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do New Belgium consumers switch to?

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Why do consumers stop buying New Belgium products?

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Which retailers do New Belgium shoppers prefer to shop at?

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What motivates consumers to try New Belgium products?

Research the New Belgium Target Market

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Who actually buys New Belgium? Do these consumers match the intended target market of New Belgium?

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What motivates the target market to buy New Belgium?

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What other target market should New Belgium look at?

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Which other brands have a similar target market?

About Our New Belgium Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.