New Belgium Consumer Insights

Who buys New Belgium? New Belgium consumers are generally very high income, Caucasian, and lower middle age. New Belgium consumers are more likely to purchase New Belgium during larger pantry stocking trips. Brands such as Sabra, Boars Head, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

New Belgium Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.29
% of Basket $ (median)
21.4%
Total Basket $ (median)
$43.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

New Belgium Consumer Demographics

demographic
index
Female
95
Male
146
<24
71
25-34
107
35-44
110
45-54
92
55-64
68
65+
64
African American
46
Asian
74
Caucasian
110
Hispanic
65
demographic
index
Has Kids
92
No Kids
117
- $20k
49
$20k-40k
55
$40k-60k
101
$60k-80k
99
$80k-100k
113
$100k-125k
139
$125k +
143
No College
63
College
102
Adv. Degree
136

Understand New Belgium Consumer Behavior

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New Belgium Basket Affinity & Size

brand
basket affinity
Sabra 9.4x
Boars Head 8.6x
Snyders Of Hanover 7.6x
Arnold 7.1x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
237

Where is New Belgium Purchased?

channels
index
Club
36
Drug
36
Food
183
Gas & Convenience
92
Mass
68
regions
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What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Sabra 1.7x
Horizon Organic 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
88
Credit
127
Debit
93
Food Stamps
11

When is New Belgium Purchased?

day of week
Sun
14.6%
Mon
8.5%
Tue
10.3%
Wed
10.7%
Thu
11.8%
Fri
19.6%
Sat
24.6%
time of day
Morning
8.6%
Noon
13.9%
Afternoon
35.8%
Evening
34.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do New Belgium consumers purchase?

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Why do New Belgium consumers try new brands?

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Where do New Belgium consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New Belgium Target Market

Arrow and target

Who actually buys New Belgium? Do these consumers match the intended target market of New Belgium?

Thought bubble

What motivates the target market to purchase New Belgium?

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What other target market should New Belgium look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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