New England Coffee Consumer Insights

Who buys New England Coffee?

A New England Coffee consumer is generally slightly lower income, Caucasian, and senior age. New England Coffee consumers are more likely to purchase New England Coffee during larger pantry stocking trips. Brands such as Arnold, International Delight, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

New England Coffee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.29
% of Basket $ (median)
11.2%
Total Basket $ (median)
$64.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

New England Coffee Consumer Demographics

demographic
index
Female
103
Male
70
<24
67
25-34
78
35-44
95
45-54
112
55-64
144
65+
210
African American
37
Asian
45
Caucasian
116
Hispanic
52
demographic
index
Has Kids
90
No Kids
122
- $20k
59
$20k-40k
100
$40k-60k
122
$60k-80k
94
$80k-100k
101
$100k-125k
113
$125k +
86
No College
89
College
101
Adv. Degree
106

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New England Coffee Basket Affinity & Size

brand
basket affinity
Arnold 6.0x
International Delight 5.2x
Yoplait Light 5.0x
Nabisco Ritz 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
468

Where is New England Coffee Purchased?

channels
index
Drug
23
Food
220
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Maxwell House 2.3x
Arnold 2.1x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
216
Credit
76
Debit
70
Food Stamps
67

When is New England Coffee Purchased?

day of week
Sun
21.6%
Mon
10.9%
Tue
10.6%
Wed
10.1%
Thu
10.6%
Fri
16.6%
Sat
19.6%
time of day
Morning
15.6%
Noon
18.3%
Afternoon
33.5%
Evening
27.2%
Late
5.4%

Get More New England Coffee Data

Contact us for the latest New England Coffee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do New England Coffee consumers switch to?

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Why do consumers stop buying New England Coffee products?

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Which retailers do New England Coffee shoppers prefer to shop at?

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What motivates consumers to try New England Coffee products?

Research the New England Coffee Target Market

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Who actually buys New England Coffee? Do these consumers match the intended target market of New England Coffee?

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What motivates the target market to purchase New England Coffee?

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What other target market should New England Coffee look at?

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Which other brands have a similar target market?

About Our New England Coffee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.