New England Coffee Consumer Insights

Who buys New England Coffee? New England Coffee consumers are generally slightly lower income, Caucasian, and senior age. New England Coffee consumers are more likely to purchase New England Coffee during larger pantry stocking trips. Brands such as Arnold, International Delight, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

New England Coffee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.29
% of Basket $ (median)
11.2%
Total Basket $ (median)
$64.93

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New England Coffee Consumer Demographics

demographic
index
Female
103
Male
70
<24
67
25-34
78
35-44
95
45-54
112
55-64
144
65+
210
African American
37
Asian
45
Caucasian
116
Hispanic
52
demographic
index
Has Kids
90
No Kids
122
- $20k
59
$20k-40k
100
$40k-60k
122
$60k-80k
94
$80k-100k
101
$100k-125k
113
$125k +
86
No College
89
College
101
Adv. Degree
106

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New England Coffee Basket Affinity & Size

brand
basket affinity
Arnold 6.0x
International Delight 5.2x
Yoplait Light 5.0x
Nabisco Ritz 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
468

Where is New England Coffee Purchased?

channels
index
Drug
23
Food
220
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Maxwell House 2.3x
Arnold 2.1x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
216
Credit
76
Debit
70
Food Stamps
67

When is New England Coffee Purchased?

day of week
Sun
21.6%
Mon
10.9%
Tue
10.6%
Wed
10.1%
Thu
10.6%
Fri
16.6%
Sat
19.6%
time of day
Morning
15.6%
Noon
18.3%
Afternoon
33.5%
Evening
27.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do New England Coffee consumers purchase?

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Why do New England Coffee consumers try new brands?

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Where do New England Coffee consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New England Coffee Target Market

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Who actually buys New England Coffee? Do these consumers match the intended target market of New England Coffee?

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What motivates the target market to purchase New England Coffee?

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What other target market should New England Coffee look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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