New World Farms Consumer Insights

Who buys New World Farms? A New World Farms consumer is generally very high income, Caucasian, and senior age. New World Farms consumers are more likely to purchase New World Farms during mid to large sized trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

New World Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
4.5%
Total Basket $ (median)
$107.53

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

New World Farms Consumer Demographics

demographic
index
Female
101
Male
90
<24
106
25-34
80
35-44
99
45-54
113
55-64
126
65+
139
African American
95
Asian
97
Caucasian
100
Hispanic
90
demographic
index
Has Kids
95
No Kids
111
- $20k
42
$20k-40k
75
$40k-60k
97
$60k-80k
102
$80k-100k
126
$100k-125k
120
$125k +
126
No College
83
College
97
Adv. Degree
136

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New World Farms Basket Affinity & Size

brand
basket affinity
Taylor Farms 69.2x
Generic Pma 24.4x
Del Monte 19.3x
Tyson 9.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
267
Pantry Stocking (21+ Items)
243

Where is New World Farms Purchased?

channels
index
Club
962
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.6x
King's Hawaiian 1.7x
Gold Peak 1.6x
Generic Pma 1.6x

How Did They Pay?

method
index
Cash
45
Credit
108
Debit
121
Food Stamps
117

When is New World Farms Purchased?

day of week
Sun
15.5%
Mon
13.6%
Tue
11.2%
Wed
10.5%
Thu
10.8%
Fri
16.0%
Sat
22.4%
time of day
Morning
12.0%
Noon
21.7%
Afternoon
41.2%
Evening
24.6%
Late
0.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do New World Farms consumers purchase?

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Why do New World Farms consumers try new brands?

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Where do New World Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New World Farms Target Market

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Who actually buys New World Farms? Do these consumers match the intended target market of New World Farms?

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What motivates the target market to purchase New World Farms?

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What other target market should New World Farms look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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