New York Brand Consumer Insights

Who buys New York Brand?

A New York Brand consumer is generally lower income, African American, and young adult age. New York Brand consumers are more likely to purchase New York Brand during larger pantry stocking trips. Brands such as Prego, Fresh Selections, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

New York Brand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$68.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

New York Brand Consumer Demographics

demographic
index
Female
102
Male
82
<24
94
25-34
105
35-44
102
45-54
96
55-64
91
65+
84
African American
134
Asian
56
Caucasian
105
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
97
$20k-40k
111
$40k-60k
106
$60k-80k
108
$80k-100k
101
$100k-125k
92
$125k +
71
No College
116
College
100
Adv. Degree
79

Understand New York Brand Consumer Behavior

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New York Brand Basket Affinity & Size

brand
basket affinity
Prego 7.9x
Fresh Selections 6.6x
Ragu 5.5x
Ore-Ida 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
506

Where is New York Brand Purchased?

channels
index
Club
66
Dollar
5
Drug
16
Food
124
Gas & Convenience
6
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Ro-Tel 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
103
Food Stamps
187

When is New York Brand Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.2%
Wed
12.0%
Thu
11.2%
Fri
14.0%
Sat
17.0%
time of day
Morning
12.7%
Noon
16.1%
Afternoon
36.5%
Evening
29.1%
Late
5.5%

Get More New York Brand Data

Better understand New York Brand consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do New York Brand consumers switch to?

Stop sign

Why do consumers stop buying New York Brand products?

Store front

Which retailers do New York Brand shoppers prefer to shop at?

Sale sign

What motivates consumers to try New York Brand products?

Research the New York Brand Target Market

Arrow and target

Who actually buys New York Brand? Do these consumers match the intended target market of New York Brand?

Thought bubble

What motivates the target market to buy New York Brand?

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What other target market should New York Brand look at?

Venn diagram

Which other brands have a similar target market?

About Our New York Brand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.