New York Brand Consumer Insights

Who buys New York Brand?

A New York Brand consumer is generally lower income, African American, and young adult age. New York Brand consumers are more likely to purchase New York Brand during larger pantry stocking trips. Brands such as Prego, Fresh Selections, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

New York Brand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$68.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

New York Brand Consumer Demographics

demographic
index
Female
102
Male
82
<24
94
25-34
105
35-44
102
45-54
96
55-64
91
65+
84
African American
134
Asian
56
Caucasian
105
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
97
$20k-40k
111
$40k-60k
106
$60k-80k
108
$80k-100k
101
$100k-125k
92
$125k +
71
No College
116
College
100
Adv. Degree
79

Understand New York Brand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

New York Brand Basket Affinity & Size

brand
basket affinity
Prego 7.9x
Fresh Selections 6.6x
Ragu 5.5x
Ore-Ida 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
506

Where is New York Brand Purchased?

channels
index
Club
66
Dollar
5
Drug
16
Food
124
Gas & Convenience
6
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Ro-Tel 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
103
Food Stamps
187

When is New York Brand Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.2%
Wed
12.0%
Thu
11.2%
Fri
14.0%
Sat
17.0%
time of day
Morning
12.7%
Noon
16.1%
Afternoon
36.5%
Evening
29.1%
Late
5.5%

About Our New York Brand Consumer Insights

How do we know who buys New York Brand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the New York Brand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.