New York Style Consumer Insights

Who buys New York Style? New York Style consumers are generally very high income, Caucasian, and senior age. New York Style consumers are more likely to purchase New York Style during larger pantry stocking trips. Brands such as Sabra, Smart Balance, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

New York Style Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.2%
Total Basket $ (median)
$58.08

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

New York Style Consumer Demographics

demographic
index
Female
100
Male
103
<24
96
25-34
85
35-44
93
45-54
116
55-64
123
65+
168
African American
36
Asian
58
Caucasian
109
Hispanic
91
demographic
index
Has Kids
92
No Kids
119
- $20k
72
$20k-40k
91
$40k-60k
91
$60k-80k
88
$80k-100k
111
$100k-125k
118
$125k +
134
No College
79
College
102
Adv. Degree
114

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New York Style Basket Affinity & Size

brand
basket affinity
Sabra 19.9x
Smart Balance 13.0x
Boars Head 12.6x
Goya 8.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
426

Where is New York Style Purchased?

channels
index
Club
21
Dollar
122
Drug
39
Food
213
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.5x
Boars Head 2.2x
Perdue 2.1x
Goya 2.0x

How Did They Pay?

method
index
Cash
120
Credit
105
Debit
91
Food Stamps
67

When is New York Style Purchased?

day of week
Sun
19.1%
Mon
13.2%
Tue
11.2%
Wed
12.3%
Thu
12.7%
Fri
14.2%
Sat
17.3%
time of day
Morning
13.8%
Noon
16.3%
Afternoon
37.7%
Evening
26.6%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do New York Style consumers purchase?

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Why do New York Style consumers try new brands?

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Where do New York Style consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New York Style Target Market

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Who actually buys New York Style? Do these consumers match the intended target market of New York Style?

Thought bubble

What motivates the target market to purchase New York Style?

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What other target market should New York Style look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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