New York Style Consumer Insights

Who buys New York Style?

A New York Style consumer is generally very high income, Caucasian, and senior age. New York Style consumers are more likely to purchase New York Style during larger pantry stocking trips. Brands such as Sabra, Smart Balance, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

New York Style Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.2%
Total Basket $ (median)
$58.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

New York Style Consumer Demographics

demographic
index
Female
100
Male
103
<24
96
25-34
85
35-44
93
45-54
116
55-64
123
65+
168
African American
36
Asian
58
Caucasian
109
Hispanic
91
demographic
index
Has Kids
92
No Kids
119
- $20k
72
$20k-40k
91
$40k-60k
91
$60k-80k
88
$80k-100k
111
$100k-125k
118
$125k +
134
No College
79
College
102
Adv. Degree
114

Understand New York Style Consumer Behavior

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New York Style Basket Affinity & Size

brand
basket affinity
Sabra 19.9x
Smart Balance 13.0x
Boars Head 12.6x
Goya 8.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
426

Where is New York Style Purchased?

channels
index
Club
21
Dollar
122
Drug
39
Food
213
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.5x
Boars Head 2.2x
Perdue 2.1x
Goya 2.0x

How Did They Pay?

method
index
Cash
120
Credit
105
Debit
91
Food Stamps
67

When is New York Style Purchased?

day of week
Sun
19.1%
Mon
13.2%
Tue
11.2%
Wed
12.3%
Thu
12.7%
Fri
14.2%
Sat
17.3%
time of day
Morning
13.8%
Noon
16.3%
Afternoon
37.7%
Evening
26.6%
Late
5.7%

Get More New York Style Data

Contact us for the latest New York Style consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do New York Style consumers switch to?

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Why do consumers stop buying New York Style products?

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Which retailers do New York Style shoppers prefer to shop at?

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What motivates consumers to try New York Style products?

Research the New York Style Target Market

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Who actually buys New York Style? Do these consumers match the intended target market of New York Style?

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What motivates the target market to buy New York Style?

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What other target market should New York Style look at?

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Which other brands have a similar target market?

About Our New York Style Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.