Newcastle Consumer Insights

Who buys Newcastle?

A Newcastle consumer is generally slightly higher income, Asian, and young adult age. Newcastle consumers are more likely to purchase Newcastle during larger pantry stocking trips. Brands such as Tostitos Scoops, Bud Light, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Newcastle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.99
% of Basket $ (median)
25.0%
Total Basket $ (median)
$52.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Newcastle Consumer Demographics

demographic
index
Female
94
Male
155
<24
80
25-34
137
35-44
100
45-54
73
55-64
67
65+
58
African American
30
Asian
131
Caucasian
99
Hispanic
107
demographic
index
Has Kids
98
No Kids
105
- $20k
59
$20k-40k
75
$40k-60k
113
$60k-80k
96
$80k-100k
129
$100k-125k
102
$125k +
113
No College
71
College
107
Adv. Degree
101

Understand Newcastle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Newcastle Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 8.3x
Bud Light 6.2x
Bertolli 6.0x
Goya 5.9x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
231

Where is Newcastle Purchased?

channels
index
Club
63
Dollar
2
Drug
130
Food
172
Gas & Convenience
46
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Oroweat 1.9x
Fresh Selections 1.8x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
127
Credit
112
Debit
87
Food Stamps
20

When is Newcastle Purchased?

day of week
Sun
15.5%
Mon
8.4%
Tue
8.3%
Wed
12.4%
Thu
10.6%
Fri
22.1%
Sat
22.7%
time of day
Morning
9.4%
Noon
13.0%
Afternoon
37.1%
Evening
32.0%
Late
8.6%

Get More Newcastle Data

Contact us for the latest Newcastle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Newcastle consumers switch to?

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Why do consumers stop buying Newcastle products?

Store front

Which retailers do Newcastle shoppers prefer to shop at?

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What motivates consumers to try Newcastle products?

Research the Newcastle Target Market

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Who actually buys Newcastle? Do these consumers match the intended target market of Newcastle?

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What motivates the target market to buy Newcastle?

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What other target market should Newcastle look at?

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Which other brands have a similar target market?

About Our Newcastle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.