Newcastle Consumer Insights

Who buys Newcastle? A Newcastle consumer is generally slightly higher income, Asian, and young adult age. Newcastle consumers are more likely to purchase Newcastle during larger pantry stocking trips. Brands such as Tostitos Scoops, Bud Light, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Newcastle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
25.0%
Total Basket $ (median)
$52.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newcastle Consumer Demographics

demographic
index
Female
94
Male
155
<24
80
25-34
137
35-44
100
45-54
73
55-64
67
65+
58
African American
30
Asian
131
Caucasian
99
Hispanic
107
demographic
index
Has Kids
98
No Kids
105
- $20k
59
$20k-40k
75
$40k-60k
113
$60k-80k
96
$80k-100k
129
$100k-125k
102
$125k +
113
No College
71
College
107
Adv. Degree
101

Understand Newcastle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Newcastle Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 8.3x
Bud Light 6.2x
Bertolli 6.0x
Goya 5.9x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
231

Where is Newcastle Purchased?

channels
index
Club
63
Dollar
2
Drug
130
Food
172
Gas & Convenience
46
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Oroweat 1.9x
Fresh Selections 1.8x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
127
Credit
112
Debit
87
Food Stamps
20

When is Newcastle Purchased?

day of week
Sun
15.5%
Mon
8.4%
Tue
8.3%
Wed
12.4%
Thu
10.6%
Fri
22.1%
Sat
22.7%
time of day
Morning
9.4%
Noon
13.0%
Afternoon
37.1%
Evening
32.0%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newcastle consumers purchase?

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Why do Newcastle consumers try new brands?

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Where do Newcastle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newcastle Target Market

Arrow and target

Who actually buys Newcastle? Do these consumers match the intended target market of Newcastle?

Thought bubble

What motivates the target market to purchase Newcastle?

magnifying glass

What other target market should Newcastle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us