Newmans Own Consumer Insights

Who buys Newmans Own?

A Newmans Own consumer is generally very high income, Caucasian, and senior age. Newmans Own consumers are more likely to purchase Newmans Own during larger pantry stocking trips. Brands such as Barilla, Perdue, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Newmans Own Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.0%
Total Basket $ (median)
$65.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Newmans Own Consumer Demographics

demographic
index
Female
99
Male
109
<24
87
25-34
80
35-44
99
45-54
112
55-64
134
65+
135
African American
59
Asian
83
Caucasian
107
Hispanic
72
demographic
index
Has Kids
93
No Kids
116
- $20k
65
$20k-40k
71
$40k-60k
90
$60k-80k
96
$80k-100k
112
$100k-125k
127
$125k +
145
No College
72
College
99
Adv. Degree
135

Understand Newmans Own Consumer Behavior

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Newmans Own Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Perdue 4.3x
Nabisco Triscuit 4.2x
Old El Paso 4.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
475

Where is Newmans Own Purchased?

channels
index
Beauty
3
Club
258
Dollar
0
Drug
13
Food
147
Gas & Convenience
8
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Smart Balance 1.4x
Nabisco Triscuit 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
83
Credit
120
Debit
97
Food Stamps
51

When is Newmans Own Purchased?

day of week
Sun
18.5%
Mon
13.6%
Tue
12.3%
Wed
12.0%
Thu
11.2%
Fri
14.5%
Sat
17.9%
time of day
Morning
14.0%
Noon
18.8%
Afternoon
37.3%
Evening
25.3%
Late
4.5%

Get More Newmans Own Data

Contact us for the latest Newmans Own consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Newmans Own consumers switch to?

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Why do consumers stop buying Newmans Own products?

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Which retailers do Newmans Own shoppers prefer to shop at?

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What motivates consumers to try Newmans Own products?

Research the Newmans Own Target Market

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Who actually buys Newmans Own? Do these consumers match the intended target market of Newmans Own?

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What motivates the target market to buy Newmans Own?

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What other target market should Newmans Own look at?

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Which other brands have a similar target market?

About Our Newmans Own Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.