Newmans Own Consumer Insights

Who buys Newmans Own?

A Newmans Own consumer is generally very high income, Caucasian, and senior age. Newmans Own consumers are more likely to purchase Newmans Own during larger pantry stocking trips. Brands such as Barilla, Perdue, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Newmans Own Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.0%
Total Basket $ (median)
$65.36

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newmans Own Consumer Demographics

demographic
index
Female
99
Male
109
<24
87
25-34
80
35-44
99
45-54
112
55-64
134
65+
135
African American
59
Asian
83
Caucasian
107
Hispanic
72
demographic
index
Has Kids
93
No Kids
116
- $20k
65
$20k-40k
71
$40k-60k
90
$60k-80k
96
$80k-100k
112
$100k-125k
127
$125k +
145
No College
72
College
99
Adv. Degree
135

Understand Newmans Own Consumer Behavior

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Newmans Own Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Perdue 4.3x
Nabisco Triscuit 4.2x
Old El Paso 4.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
475

Where is Newmans Own Purchased?

channels
index
Beauty
3
Club
258
Dollar
0
Drug
13
Food
147
Gas & Convenience
8
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Smart Balance 1.4x
Nabisco Triscuit 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
83
Credit
120
Debit
97
Food Stamps
51

When is Newmans Own Purchased?

day of week
Sun
18.5%
Mon
13.6%
Tue
12.3%
Wed
12.0%
Thu
11.2%
Fri
14.5%
Sat
17.9%
time of day
Morning
14.0%
Noon
18.8%
Afternoon
37.3%
Evening
25.3%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newmans Own consumers purchase?

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Why do Newmans Own consumers try new brands?

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Where do Newmans Own consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newmans Own Target Market

Arrow and target

Who actually buys Newmans Own? Do these consumers match the intended target market of Newmans Own?

Thought bubble

What motivates the target market to purchase Newmans Own?

magnifying glass

What other target market should Newmans Own look at?

venn diagram

Which other brands have a similar target market?

About Our Newmans Own Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.