Newman's Own Organics Consumer Insights

Who buys Newman's Own Organics?

A Newman's Own Organics consumer is generally very high income, Caucasian, and senior age. Newman's Own Organics consumers are more likely to purchase Newman's Own Organics during larger pantry stocking trips. Brands such as Dixie, Cascade, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Newman's Own Organics Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.99
% of Basket $ (median)
13.7%
Total Basket $ (median)
$80.34

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Newman's Own Organics Consumer Demographics

demographic
index
Female
101
Male
94
<24
85
25-34
52
35-44
101
45-54
122
55-64
178
65+
186
African American
31
Asian
89
Caucasian
109
Hispanic
69
demographic
index
Has Kids
92
No Kids
117
- $20k
33
$20k-40k
45
$40k-60k
87
$60k-80k
97
$80k-100k
113
$100k-125k
161
$125k +
172
No College
73
College
96
Adv. Degree
152

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Newman's Own Organics Basket Affinity & Size

brand
basket affinity
Dixie 7.8x
Cascade 6.4x
Perdue 6.3x
Nutella 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
340

Where is Newman's Own Organics Purchased?

channels
index
Beauty
4
Club
585
Dollar
0
Drug
3
Food
79
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Boars Head 1.7x
Eggland's Best 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
46
Credit
147
Debit
96
Food Stamps
25

When is Newman's Own Organics Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
13.1%
Wed
12.5%
Thu
12.5%
Fri
14.6%
Sat
17.2%
time of day
Morning
15.2%
Noon
22.1%
Afternoon
40.3%
Evening
19.7%
Late
2.7%

About Our Newman's Own Organics Consumer Insights

How do we know who buys Newman's Own Organics? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Newman's Own Organics consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.