Newman's Own Organics Consumer Insights

Who buys Newman's Own Organics?

A Newman's Own Organics consumer is generally very high income, Caucasian, and senior age. Newman's Own Organics consumers are more likely to purchase Newman's Own Organics during larger pantry stocking trips. Brands such as Dixie, Cascade, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Newman's Own Organics Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
13.7%
Total Basket $ (median)
$80.34

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newman's Own Organics Consumer Demographics

demographic
index
Female
101
Male
94
<24
85
25-34
52
35-44
101
45-54
122
55-64
178
65+
186
African American
31
Asian
89
Caucasian
109
Hispanic
69
demographic
index
Has Kids
92
No Kids
117
- $20k
33
$20k-40k
45
$40k-60k
87
$60k-80k
97
$80k-100k
113
$100k-125k
161
$125k +
172
No College
73
College
96
Adv. Degree
152

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Newman's Own Organics Basket Affinity & Size

brand
basket affinity
Dixie 7.8x
Cascade 6.4x
Perdue 6.3x
Nutella 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
340

Where is Newman's Own Organics Purchased?

channels
index
Beauty
4
Club
585
Dollar
0
Drug
3
Food
79
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Boars Head 1.7x
Eggland's Best 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
46
Credit
147
Debit
96
Food Stamps
25

When is Newman's Own Organics Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
13.1%
Wed
12.5%
Thu
12.5%
Fri
14.6%
Sat
17.2%
time of day
Morning
15.2%
Noon
22.1%
Afternoon
40.3%
Evening
19.7%
Late
2.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newman's Own Organics consumers purchase?

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Why do Newman's Own Organics consumers try new brands?

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Where do Newman's Own Organics consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newman's Own Organics Target Market

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Who actually buys Newman's Own Organics? Do these consumers match the intended target market of Newman's Own Organics?

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What motivates the target market to purchase Newman's Own Organics?

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What other target market should Newman's Own Organics look at?

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Which other brands have a similar target market?

About Our Newman's Own Organics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.