Newport Consumer Insights

Who buys Newport? Newport consumers are generally lower income, African American, and adolescent age. Newport consumers are more likely to purchase Newport during smaller grocery trips. Brands such as Marlboro, Red Bull, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Newport Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.37
% of Basket $ (median)
63.5%
Total Basket $ (median)
$10.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newport Consumer Demographics

demographic
index
Female
96
Male
139
<24
125
25-34
122
35-44
88
45-54
105
55-64
63
65+
112
African American
377
Asian
60
Caucasian
90
Hispanic
79
demographic
index
Has Kids
87
No Kids
129
- $20k
168
$20k-40k
185
$40k-60k
102
$60k-80k
83
$80k-100k
60
$100k-125k
50
$125k +
54
No College
188
College
94
Adv. Degree
28

Understand Newport Consumer Behavior

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Newport Basket Affinity & Size

brand
basket affinity
Marlboro 25.9x
Red Bull 23.9x
Bud Light 22.1x
Mountain Dew 16.5x
basket size
index
Urgent Need (1-2 Items)
149
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
42
Pantry Stocking (21+ Items)
30

Where is Newport Purchased?

channels
index
Club
1
Dollar
331
Drug
243
Food
47
Gas & Convenience
3622
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Marlboro 2.5x
Red Bull 2.0x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
105
Credit
118
Debit
92
Food Stamps
37

When is Newport Purchased?

day of week
Sun
15.9%
Mon
14.5%
Tue
12.7%
Wed
12.7%
Thu
13.3%
Fri
15.9%
Sat
15.0%
time of day
Morning
23.8%
Noon
13.0%
Afternoon
24.6%
Evening
26.8%
Late
11.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newport consumers purchase?

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Why do Newport consumers try new brands?

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Where do Newport consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newport Target Market

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Who actually buys Newport? Do these consumers match the intended target market of Newport?

Thought bubble

What motivates the target market to purchase Newport?

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What other target market should Newport look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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