Newport Consumer Insights

Who buys Newport?

A Newport consumer is generally lower income, African American, and adolescent age. Newport consumers are more likely to purchase Newport during smaller grocery trips. Brands such as Marlboro, Red Bull, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Newport Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.37
% of Basket $ (median)
63.5%
Total Basket $ (median)
$10.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Newport Consumer Demographics

demographic
index
Female
96
Male
139
<24
125
25-34
122
35-44
88
45-54
105
55-64
63
65+
112
African American
377
Asian
60
Caucasian
90
Hispanic
79
demographic
index
Has Kids
87
No Kids
129
- $20k
168
$20k-40k
185
$40k-60k
102
$60k-80k
83
$80k-100k
60
$100k-125k
50
$125k +
54
No College
188
College
94
Adv. Degree
28

Understand Newport Consumer Behavior

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Newport Basket Affinity & Size

brand
basket affinity
Marlboro 25.9x
Red Bull 23.9x
Bud Light 22.1x
Mountain Dew 16.5x
basket size
index
Urgent Need (1-2 Items)
149
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
42
Pantry Stocking (21+ Items)
30

Where is Newport Purchased?

channels
index
Club
1
Dollar
331
Drug
243
Food
47
Gas & Convenience
3622
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Marlboro 2.5x
Red Bull 2.0x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
105
Credit
118
Debit
92
Food Stamps
37

When is Newport Purchased?

day of week
Sun
15.9%
Mon
14.5%
Tue
12.7%
Wed
12.7%
Thu
13.3%
Fri
15.9%
Sat
15.0%
time of day
Morning
23.8%
Noon
13.0%
Afternoon
24.6%
Evening
26.8%
Late
11.8%

Get More Newport Data

Contact us for the latest Newport consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Newport consumers switch to?

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Why do consumers stop buying Newport products?

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Which retailers do Newport shoppers prefer to shop at?

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What motivates consumers to try Newport products?

Research the Newport Target Market

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Who actually buys Newport? Do these consumers match the intended target market of Newport?

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What motivates the target market to purchase Newport?

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What other target market should Newport look at?

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Which other brands have a similar target market?

About Our Newport Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.