Newport (Cigarettes) Consumer Insights

Who buys Newport (Cigarettes)?

A Newport (Cigarettes) consumer is generally very low income, African American, and adolescent age. Newport (Cigarettes) consumers are more likely to purchase Newport (Cigarettes) during smaller grocery trips. Brands such as Red Bull, Bud Light, and Marlboro also tend to be purchased in the same trip. Sample consumer insights data below.

Newport (Cigarettes) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.39
% of Basket $ (median)
69.2%
Total Basket $ (median)
$10.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newport (Cigarettes) Consumer Demographics

demographic
index
Female
79
Male
310
<24
123
25-34
107
35-44
106
45-54
92
55-64
74
65+
56
African American
443
Asian
76
Caucasian
80
Hispanic
68
demographic
index
Has Kids
80
No Kids
146
- $20k
198
$20k-40k
197
$40k-60k
103
$60k-80k
76
$80k-100k
45
$100k-125k
60
$125k +
34
No College
184
College
89
Adv. Degree
55

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Newport (Cigarettes) Basket Affinity & Size

brand
basket affinity
Red Bull 53.0x
Bud Light 34.6x
Marlboro 24.2x
Marlboro Gold Pack 22.9x
basket size
index
Urgent Need (1-2 Items)
157
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
32
Pantry Stocking (21+ Items)
23

Where is Newport (Cigarettes) Purchased?

channels
index
Club
212
Dollar
314
Drug
215
Food
30
Gas & Convenience
2815
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.7x
Marlboro Gold Pack 2.6x
Red Bull 2.2x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
107
Credit
134
Debit
75
Food Stamps
43

When is Newport (Cigarettes) Purchased?

day of week
Sun
10.9%
Mon
15.1%
Tue
13.9%
Wed
13.3%
Thu
14.8%
Fri
17.4%
Sat
14.7%
time of day
Morning
17.5%
Noon
11.1%
Afternoon
34.7%
Evening
28.1%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newport (Cigarettes) consumers purchase?

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Why do Newport (Cigarettes) consumers try new brands?

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Where do Newport (Cigarettes) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newport (Cigarettes) Target Market

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Who actually buys Newport (Cigarettes)? Do these consumers match the intended target market of Newport (Cigarettes)?

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What motivates the target market to purchase Newport (Cigarettes)?

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What other target market should Newport (Cigarettes) look at?

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Which other brands have a similar target market?

About Our Newport (Cigarettes) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.