Newport Lights Consumer Insights

Who buys Newport Lights?

A Newport Lights consumer is generally lower income, African American, and older age. Newport Lights consumers are more likely to purchase Newport Lights during smaller grocery trips. Brands such as Marlboro Gold Pack, Gatorade, and King's Hawaiian also tend to be purchased in the same trip. See sample consumer insights data below.

Newport Lights Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.50
% of Basket $ (median)
76.6%
Total Basket $ (median)
$12.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Newport Lights Consumer Demographics

demographic
index
Female
98
Male
121
<24
59
25-34
72
35-44
110
45-54
80
55-64
231
65+
16
African American
318
Asian
66
Caucasian
92
Hispanic
55
demographic
index
Has Kids
78
No Kids
149
- $20k
89
$20k-40k
159
$40k-60k
159
$60k-80k
78
$80k-100k
36
$100k-125k
85
$125k +
49
No College
176
College
89
Adv. Degree
66

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Newport Lights Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 21.8x
Gatorade 18.6x
King's Hawaiian 17.7x
Frito-Lay 16.6x
basket size
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
34
Pantry Stocking (21+ Items)
27

Where is Newport Lights Purchased?

channels
index
Club
58
Dollar
142
Drug
307
Food
41
Gas & Convenience
3506
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.6x
Marlboro 3.3x
Red Bull 2.8x
Goya 2.0x

How Did They Pay?

method
index
Cash
114
Credit
118
Debit
89
Food Stamps
16

When is Newport Lights Purchased?

day of week
Sun
12.9%
Mon
15.1%
Tue
13.1%
Wed
13.9%
Thu
13.1%
Fri
19.2%
Sat
12.7%
time of day
Morning
23.5%
Noon
14.5%
Afternoon
31.3%
Evening
22.5%
Late
8.2%

Get More Newport Lights Data

Contact us for the latest Newport Lights consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Newport Lights consumers switch to?

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Why do consumers stop buying Newport Lights products?

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Which retailers do Newport Lights shoppers prefer to shop at?

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What motivates consumers to try Newport Lights products?

Research the Newport Lights Target Market

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Who actually buys Newport Lights? Do these consumers match the intended target market of Newport Lights?

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What motivates the target market to buy Newport Lights?

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What other target market should Newport Lights look at?

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Which other brands have a similar target market?

About Our Newport Lights Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.