Newport Lights Consumer Insights

Who buys Newport Lights? Newport Lights consumers are generally lower income, African American, and older age. Newport Lights consumers are more likely to purchase Newport Lights during smaller grocery trips. Brands such as Marlboro Gold Pack, Gatorade, and King's Hawaiian also tend to be purchased in the same trip. Sample consumer insights data below.

Newport Lights Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.50
% of Basket $ (median)
76.6%
Total Basket $ (median)
$12.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newport Lights Consumer Demographics

demographic
index
Female
98
Male
121
<24
59
25-34
72
35-44
110
45-54
80
55-64
231
65+
16
African American
318
Asian
66
Caucasian
92
Hispanic
55
demographic
index
Has Kids
78
No Kids
149
- $20k
89
$20k-40k
159
$40k-60k
159
$60k-80k
78
$80k-100k
36
$100k-125k
85
$125k +
49
No College
176
College
89
Adv. Degree
66

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Newport Lights Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 21.8x
Gatorade 18.6x
King's Hawaiian 17.7x
Frito-Lay 16.6x
basket size
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
34
Pantry Stocking (21+ Items)
27

Where is Newport Lights Purchased?

channels
index
Club
58
Dollar
142
Drug
307
Food
41
Gas & Convenience
3506
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.6x
Marlboro 3.3x
Red Bull 2.8x
Goya 2.0x

How Did They Pay?

method
index
Cash
114
Credit
118
Debit
89
Food Stamps
16

When is Newport Lights Purchased?

day of week
Sun
12.9%
Mon
15.1%
Tue
13.1%
Wed
13.9%
Thu
13.1%
Fri
19.2%
Sat
12.7%
time of day
Morning
23.5%
Noon
14.5%
Afternoon
31.3%
Evening
22.5%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newport Lights consumers purchase?

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Why do Newport Lights consumers try new brands?

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Where do Newport Lights consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newport Lights Target Market

Arrow and target

Who actually buys Newport Lights? Do these consumers match the intended target market of Newport Lights?

Thought bubble

What motivates the target market to purchase Newport Lights?

magnifying glass

What other target market should Newport Lights look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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