Newport Non-Menthol Consumer Insights

Who buys Newport Non-Menthol? Newport Non-Menthol consumers are generally very low income, Caucasian, and young adult age. Newport Non-Menthol consumers are more likely to purchase Newport Non-Menthol during smaller grocery trips. Brands such as Marlboro, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Newport Non-Menthol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.10
% of Basket $ (median)
59.5%
Total Basket $ (median)
$11.93

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  • Recent demographic data

Newport Non-Menthol Consumer Demographics

demographic
index
Female
82
Male
280
<24
86
25-34
137
35-44
108
45-54
66
55-64
61
65+
10
African American
110
Asian
26
Caucasian
114
Hispanic
40
demographic
index
Has Kids
82
No Kids
141
- $20k
346
$20k-40k
215
$40k-60k
87
$60k-80k
61
$80k-100k
35
$100k-125k
30
$125k +
3
No College
240
College
80
Adv. Degree
31

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Newport Non-Menthol Basket Affinity & Size

brand
basket affinity
Marlboro 67.1x
Marlboro Gold Pack 33.8x
Red Bull 13.3x
Mountain Dew 12.2x
basket size
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
34

Where is Newport Non-Menthol Purchased?

channels
index
Club
82
Dollar
865
Drug
233
Food
25
Gas & Convenience
3053
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 4.3x
Marlboro Gold Pack 3.7x
Red Bull 2.3x
Maxwell House 2.2x

How Did They Pay?

method
index
Cash
136
Credit
127
Debit
65
Food Stamps
56

When is Newport Non-Menthol Purchased?

day of week
Sun
11.2%
Mon
14.1%
Tue
14.4%
Wed
14.1%
Thu
14.6%
Fri
16.7%
Sat
14.8%
time of day
Morning
19.8%
Noon
13.8%
Afternoon
34.3%
Evening
23.2%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newport Non-Menthol consumers purchase?

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Why do Newport Non-Menthol consumers try new brands?

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Where do Newport Non-Menthol consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newport Non-Menthol Target Market

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Who actually buys Newport Non-Menthol? Do these consumers match the intended target market of Newport Non-Menthol?

Thought bubble

What motivates the target market to purchase Newport Non-Menthol?

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What other target market should Newport Non-Menthol look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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