Newstar Consumer Insights

Who buys Newstar?

A Newstar consumer is generally lower income, African American, and adolescent age. Newstar consumers are more likely to purchase Newstar during larger pantry stocking trips. Brands such as TURKEY KNOB, Jennie-O, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Newstar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.3%
Total Basket $ (median)
$66.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Newstar Consumer Demographics

demographic
index
Female
98
Male
117
<24
146
25-34
116
35-44
90
45-54
92
55-64
104
65+
87
African American
172
Asian
155
Caucasian
88
Hispanic
113
demographic
index
Has Kids
91
No Kids
121
- $20k
109
$20k-40k
118
$40k-60k
111
$60k-80k
96
$80k-100k
100
$100k-125k
91
$125k +
66
No College
83
College
101
Adv. Degree
113

Understand Newstar Consumer Behavior

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Newstar Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 9.7x
Jennie-O 8.3x
Sunny Meadow 7.3x
Bolthouse Farms 7.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
456

Where is Newstar Purchased?

channels
index
Club
1
Dollar
288
Drug
0
Food
14
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Bolthouse Farms 1.5x
Gold Peak 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
94
Credit
105
Debit
95
Food Stamps
151

When is Newstar Purchased?

day of week
Sun
19.7%
Mon
14.7%
Tue
12.9%
Wed
11.7%
Thu
10.8%
Fri
13.3%
Sat
16.8%
time of day
Morning
13.6%
Noon
15.6%
Afternoon
35.3%
Evening
27.3%
Late
8.1%

About Our Newstar Consumer Insights

How do we know who buys Newstar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Newstar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.