Newstar Cooking With Spinach Consumer Insights

Who buys Newstar Cooking With Spinach?

A Newstar Cooking With Spinach consumer is generally higher income, Asian, and older age. Newstar Cooking With Spinach consumers are more likely to purchase Newstar Cooking With Spinach during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Newstar Cooking With Spinach Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.9%
Total Basket $ (median)
$59.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newstar Cooking With Spinach Consumer Demographics

demographic
index
Female
98
Male
124
<24
111
25-34
99
35-44
92
45-54
110
55-64
120
65+
89
African American
109
Asian
214
Caucasian
85
Hispanic
109
demographic
index
Has Kids
93
No Kids
116
- $20k
62
$20k-40k
75
$40k-60k
78
$60k-80k
111
$80k-100k
95
$100k-125k
148
$125k +
135
No College
50
College
99
Adv. Degree
164

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Newstar Cooking With Spinach Basket Affinity & Size

brand
basket affinity
Smart Balance 11.0x
Perdue 10.2x
Almond Breeze 9.7x
Jennie-O 8.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
376

Where is Newstar Cooking With Spinach Purchased?

channels
index
Club
62
Drug
1
Food
277
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.0x
Goya 1.9x
Almond Breeze 1.8x
Boars Head 1.7x

How Did They Pay?

method
index
Cash
98
Credit
112
Debit
93
Food Stamps
76

When is Newstar Cooking With Spinach Purchased?

day of week
Sun
20.1%
Mon
15.9%
Tue
12.9%
Wed
12.4%
Thu
10.2%
Fri
12.3%
Sat
16.2%
time of day
Morning
15.0%
Noon
16.2%
Afternoon
35.2%
Evening
28.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newstar Cooking With Spinach consumers purchase?

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Why do Newstar Cooking With Spinach consumers try new brands?

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Where do Newstar Cooking With Spinach consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newstar Cooking With Spinach Target Market

Arrow and target

Who actually buys Newstar Cooking With Spinach? Do these consumers match the intended target market of Newstar Cooking With Spinach?

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What motivates the target market to purchase Newstar Cooking With Spinach?

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What other target market should Newstar Cooking With Spinach look at?

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Which other brands have a similar target market?

About Our Newstar Cooking With Spinach Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.