Nexium Consumer Insights

Who buys Nexium? Nexium consumers are generally slightly lower income, Caucasian, and senior age. Nexium consumers are more likely to purchase Nexium during larger pantry stocking trips. Brands such as Puffs, Marie Callender's, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Nexium Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$23.68
% of Basket $ (median)
36.4%
Total Basket $ (median)
$65.05

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nexium Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
72
35-44
85
45-54
116
55-64
176
65+
263
African American
64
Asian
48
Caucasian
111
Hispanic
80
demographic
index
Has Kids
79
No Kids
148
- $20k
71
$20k-40k
89
$40k-60k
112
$60k-80k
107
$80k-100k
107
$100k-125k
107
$125k +
91
No College
101
College
101
Adv. Degree
96

Understand Nexium Consumer Behavior

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Nexium Basket Affinity & Size

brand
basket affinity
Puffs 5.4x
Marie Callender's 5.4x
Dove 5.2x
Listerine 5.0x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
230

Where is Nexium Purchased?

channels
index
Beauty
21
Club
96
Dollar
51
Drug
490
Food
38
Gas & Convenience
0
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.4x
Purina Friskies 1.4x
Diet Mountain Dew 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
94
Credit
101
Debit
111
Food Stamps
23

When is Nexium Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.0%
Wed
12.5%
Thu
11.9%
Fri
15.8%
Sat
18.1%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
36.2%
Evening
27.1%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nexium consumers purchase?

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Why do Nexium consumers try new brands?

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Where do Nexium consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nexium Target Market

Arrow and target

Who actually buys Nexium? Do these consumers match the intended target market of Nexium?

Thought bubble

What motivates the target market to purchase Nexium?

magnifying glass

What other target market should Nexium look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us