Nexium Consumer Insights

Who buys Nexium?

A Nexium consumer is generally slightly lower income, Caucasian, and senior age. Nexium consumers are more likely to purchase Nexium during larger pantry stocking trips. Brands such as Puffs, Marie Callender's, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Nexium Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$23.68
% of Basket $ (median)
36.4%
Total Basket $ (median)
$65.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nexium Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
72
35-44
85
45-54
116
55-64
176
65+
263
African American
64
Asian
48
Caucasian
111
Hispanic
80
demographic
index
Has Kids
79
No Kids
148
- $20k
71
$20k-40k
89
$40k-60k
112
$60k-80k
107
$80k-100k
107
$100k-125k
107
$125k +
91
No College
101
College
101
Adv. Degree
96

Understand Nexium Consumer Behavior

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Nexium Basket Affinity & Size

brand
basket affinity
Puffs 5.4x
Marie Callender's 5.4x
Dove 5.2x
Listerine 5.0x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
230

Where is Nexium Purchased?

channels
index
Beauty
21
Club
96
Dollar
51
Drug
490
Food
38
Gas & Convenience
0
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.4x
Purina Friskies 1.4x
Diet Mountain Dew 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
94
Credit
101
Debit
111
Food Stamps
23

When is Nexium Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.0%
Wed
12.5%
Thu
11.9%
Fri
15.8%
Sat
18.1%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
36.2%
Evening
27.1%
Late
5.1%

Get More Nexium Data

Contact us for the latest Nexium consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nexium consumers switch to?

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Why do consumers stop buying Nexium products?

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Which retailers do Nexium shoppers prefer to shop at?

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What motivates consumers to try Nexium products?

Research the Nexium Target Market

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Who actually buys Nexium? Do these consumers match the intended target market of Nexium?

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What motivates the target market to purchase Nexium?

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What other target market should Nexium look at?

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Which other brands have a similar target market?

About Our Nexium Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.