Nexxus Consumer Insights

Who buys Nexxus?

A Nexxus consumer is generally very high income, Asian, and senior age. Nexxus consumers are more likely to purchase Nexxus during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Nexxus Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.49
% of Basket $ (median)
21.2%
Total Basket $ (median)
$63.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nexxus Consumer Demographics

demographic
index
Female
101
Male
93
<24
113
25-34
83
35-44
103
45-54
115
55-64
91
65+
129
African American
48
Asian
142
Caucasian
98
Hispanic
108
demographic
index
Has Kids
96
No Kids
109
- $20k
82
$20k-40k
87
$40k-60k
82
$60k-80k
96
$80k-100k
111
$100k-125k
102
$125k +
150
No College
88
College
98
Adv. Degree
124

Understand Nexxus Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nexxus Basket Affinity & Size

brand
basket affinity
Neutrogena 12.9x
TRESemme 10.7x
Olay 10.3x
Listerine 9.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
238

Where is Nexxus Purchased?

channels
index
Beauty
597
Club
177
Dollar
7
Drug
380
Food
23
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Neutrogena 1.5x
Olay 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
90
Credit
110
Debit
104
Food Stamps
29

When is Nexxus Purchased?

day of week
Sun
17.0%
Mon
12.5%
Tue
12.7%
Wed
12.4%
Thu
11.9%
Fri
16.2%
Sat
17.3%
time of day
Morning
14.3%
Noon
17.6%
Afternoon
37.1%
Evening
25.3%
Late
5.7%

About Our Nexxus Consumer Insights

How do we know who buys Nexxus? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nexxus consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.