Niagara Consumer Insights

Who buys Niagara?

A Niagara consumer is generally very low income, Hispanic, and adolescent age. Niagara consumers are more likely to purchase Niagara during larger pantry stocking trips. Brands such as Maxwell House, Bar-S, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Niagara Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
9.9%
Total Basket $ (median)
$32.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Niagara Consumer Demographics

demographic
index
Female
99
Male
113
<24
187
25-34
105
35-44
94
45-54
93
55-64
110
65+
54
African American
167
Asian
161
Caucasian
59
Hispanic
366
demographic
index
Has Kids
99
No Kids
103
- $20k
187
$20k-40k
153
$40k-60k
99
$60k-80k
88
$80k-100k
69
$100k-125k
67
$125k +
56
No College
149
College
95
Adv. Degree
65

Understand Niagara Consumer Behavior

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Niagara Basket Affinity & Size

brand
basket affinity
Maxwell House 5.9x
Bar-S 5.8x
Kool-Aid 5.7x
Lipton Tea 5.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
344

Where is Niagara Purchased?

channels
index
Beauty
4
Club
2
Dollar
691
Drug
29
Food
234
Gas & Convenience
97
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Monster Energy 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
171
Credit
58
Debit
86
Food Stamps
252

When is Niagara Purchased?

day of week
Sun
17.1%
Mon
12.9%
Tue
12.3%
Wed
11.5%
Thu
12.3%
Fri
14.7%
Sat
19.1%
time of day
Morning
17.2%
Noon
16.4%
Afternoon
33.1%
Evening
26.7%
Late
6.6%

About Our Niagara Consumer Insights

How do we know who buys Niagara? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Niagara consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.