Nickelodeon Consumer Insights

Who buys Nickelodeon? Nickelodeon consumers are generally lower income, Hispanic, and young adult age. Nickelodeon consumers are more likely to purchase Nickelodeon during larger pantry stocking trips. Brands such as Crayola, Dannon Danimals, and Campbells also tend to be purchased in the same trip. Sample consumer insights data below.

Nickelodeon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.9%
Total Basket $ (median)
$56.75

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nickelodeon Consumer Demographics

demographic
index
Female
104
Male
66
<24
87
25-34
147
35-44
100
45-54
61
55-64
60
65+
56
African American
120
Asian
72
Caucasian
99
Hispanic
127
demographic
index
Has Kids
124
No Kids
45
- $20k
120
$20k-40k
127
$40k-60k
103
$60k-80k
97
$80k-100k
96
$100k-125k
80
$125k +
72
No College
114
College
101
Adv. Degree
77

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Nickelodeon Basket Affinity & Size

brand
basket affinity
Crayola 9.5x
Dannon Danimals 5.6x
Campbells 5.3x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
374

Where is Nickelodeon Purchased?

channels
index
Club
2
Dollar
23
Drug
71
Food
1
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Dannon Danimals 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
99
Credit
82
Debit
118
Food Stamps
112

When is Nickelodeon Purchased?

day of week
Sun
14.6%
Mon
11.7%
Tue
11.7%
Wed
11.7%
Thu
13.8%
Fri
18.4%
Sat
18.0%
time of day
Morning
14.3%
Noon
15.7%
Afternoon
33.7%
Evening
28.1%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nickelodeon consumers purchase?

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Why do Nickelodeon consumers try new brands?

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Where do Nickelodeon consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nickelodeon Target Market

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Who actually buys Nickelodeon? Do these consumers match the intended target market of Nickelodeon?

Thought bubble

What motivates the target market to purchase Nickelodeon?

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What other target market should Nickelodeon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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