Nickelodeon Consumer Insights

Who buys Nickelodeon?

A Nickelodeon consumer is generally lower income, Hispanic, and young adult age. Nickelodeon consumers are more likely to purchase Nickelodeon during larger pantry stocking trips. Brands such as Crayola, Dannon Danimals, and Campbells also tend to be purchased in the same trip. See sample consumer insights data below.

Nickelodeon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.9%
Total Basket $ (median)
$56.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nickelodeon Consumer Demographics

demographic
index
Female
104
Male
66
<24
87
25-34
147
35-44
100
45-54
61
55-64
60
65+
56
African American
120
Asian
72
Caucasian
99
Hispanic
127
demographic
index
Has Kids
124
No Kids
45
- $20k
120
$20k-40k
127
$40k-60k
103
$60k-80k
97
$80k-100k
96
$100k-125k
80
$125k +
72
No College
114
College
101
Adv. Degree
77

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Nickelodeon Basket Affinity & Size

brand
basket affinity
Crayola 9.5x
Dannon Danimals 5.6x
Campbells 5.3x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
374

Where is Nickelodeon Purchased?

channels
index
Club
2
Dollar
23
Drug
71
Food
1
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Dannon Danimals 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
99
Credit
82
Debit
118
Food Stamps
112

When is Nickelodeon Purchased?

day of week
Sun
14.6%
Mon
11.7%
Tue
11.7%
Wed
11.7%
Thu
13.8%
Fri
18.4%
Sat
18.0%
time of day
Morning
14.3%
Noon
15.7%
Afternoon
33.7%
Evening
28.1%
Late
8.2%

About Our Nickelodeon Consumer Insights

How do we know who buys Nickelodeon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nickelodeon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.