Nickles Consumer Insights

Who buys Nickles?

A Nickles consumer is generally lower income, Caucasian, and adolescent age. Nickles consumers are more likely to purchase Nickles during larger pantry stocking trips. Brands such as Farmers Market, Kelloggs Pop Tarts, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Nickles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.3%
Total Basket $ (median)
$59.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nickles Consumer Demographics

demographic
index
Female
102
Male
76
<24
125
25-34
94
35-44
92
45-54
122
55-64
99
65+
88
African American
56
Asian
14
Caucasian
123
Hispanic
14
demographic
index
Has Kids
94
No Kids
114
- $20k
102
$20k-40k
141
$40k-60k
95
$60k-80k
116
$80k-100k
101
$100k-125k
81
$125k +
44
No College
158
College
92
Adv. Degree
70

Understand Nickles Consumer Behavior

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Nickles Basket Affinity & Size

brand
basket affinity
Farmers Market 6.8x
Kelloggs Pop Tarts 5.4x
Birds Eye Steamfresh 5.3x
Vlasic 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
429

Where is Nickles Purchased?

channels
index
Club
93
Dollar
562
Drug
26
Food
6
Gas & Convenience
4
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Maxwell House 1.8x
Totino's Pizza Rolls 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
102
Credit
111
Debit
91
Food Stamps
111

When is Nickles Purchased?

day of week
Sun
16.7%
Mon
13.0%
Tue
13.1%
Wed
11.4%
Thu
12.0%
Fri
15.5%
Sat
18.3%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
33.3%
Evening
26.8%
Late
6.9%

Get More Nickles Data

Contact us for the latest Nickles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nickles consumers switch to?

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Why do consumers stop buying Nickles products?

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Which retailers do Nickles shoppers prefer to shop at?

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What motivates consumers to try Nickles products?

Research the Nickles Target Market

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Who actually buys Nickles? Do these consumers match the intended target market of Nickles?

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What motivates the target market to buy Nickles?

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What other target market should Nickles look at?

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Which other brands have a similar target market?

About Our Nickles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.