Nickles Consumer Insights

Who buys Nickles? A Nickles consumer is generally lower income, Caucasian, and adolescent age. Nickles consumers are more likely to purchase Nickles during larger pantry stocking trips. Brands such as Farmers Market, Kelloggs Pop Tarts, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Nickles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.3%
Total Basket $ (median)
$59.92

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nickles Consumer Demographics

demographic
index
Female
102
Male
76
<24
125
25-34
94
35-44
92
45-54
122
55-64
99
65+
88
African American
56
Asian
14
Caucasian
123
Hispanic
14
demographic
index
Has Kids
94
No Kids
114
- $20k
102
$20k-40k
141
$40k-60k
95
$60k-80k
116
$80k-100k
101
$100k-125k
81
$125k +
44
No College
158
College
92
Adv. Degree
70

Understand Nickles Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nickles Basket Affinity & Size

brand
basket affinity
Farmers Market 6.8x
Kelloggs Pop Tarts 5.4x
Birds Eye Steamfresh 5.3x
Vlasic 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
429

Where is Nickles Purchased?

channels
index
Club
93
Dollar
562
Drug
26
Food
6
Gas & Convenience
4
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Maxwell House 1.8x
Totino's Pizza Rolls 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
102
Credit
111
Debit
91
Food Stamps
111

When is Nickles Purchased?

day of week
Sun
16.7%
Mon
13.0%
Tue
13.1%
Wed
11.4%
Thu
12.0%
Fri
15.5%
Sat
18.3%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
33.3%
Evening
26.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nickles consumers purchase?

check mark

Why do Nickles consumers try new brands?

check mark

Where do Nickles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nickles Target Market

Arrow and target

Who actually buys Nickles? Do these consumers match the intended target market of Nickles?

Thought bubble

What motivates the target market to purchase Nickles?

magnifying glass

What other target market should Nickles look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us