Nicorette Consumer Insights

Who buys Nicorette? Nicorette consumers are generally very high income, Asian, and upper middle age. Nicorette consumers are more likely to purchase Nicorette during larger pantry stocking trips. Brands such as Glade, Archer Farms, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Nicorette Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.98
% of Basket $ (median)
55.1%
Total Basket $ (median)
$36.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nicorette Consumer Demographics

demographic
index
Female
97
Male
126
<24
59
25-34
67
35-44
104
45-54
156
55-64
63
65+
122
African American
26
Asian
134
Caucasian
101
Hispanic
63
demographic
index
Has Kids
91
No Kids
121
- $20k
60
$20k-40k
80
$40k-60k
86
$60k-80k
77
$80k-100k
102
$100k-125k
141
$125k +
169
No College
95
College
100
Adv. Degree
107

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Nicorette Basket Affinity & Size

brand
basket affinity
Glade 19.2x
Archer Farms 12.9x
Always 10.3x
TRESemme 10.0x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
196

Where is Nicorette Purchased?

channels
index
Club
135
Dollar
48
Drug
298
Food
3
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Diet Mountain Dew 1.9x
Marlboro 1.9x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
114
Credit
87
Debit
107
Food Stamps
31

When is Nicorette Purchased?

day of week
Sun
12.2%
Mon
13.5%
Tue
13.3%
Wed
13.3%
Thu
14.2%
Fri
16.9%
Sat
16.7%
time of day
Morning
16.7%
Noon
20.5%
Afternoon
33.2%
Evening
24.2%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nicorette consumers purchase?

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Why do Nicorette consumers try new brands?

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Where do Nicorette consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nicorette Target Market

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Who actually buys Nicorette? Do these consumers match the intended target market of Nicorette?

Thought bubble

What motivates the target market to purchase Nicorette?

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What other target market should Nicorette look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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