Nicorette Consumer Insights

Who buys Nicorette?

A Nicorette consumer is generally very high income, Asian, and upper middle age. Nicorette consumers are more likely to purchase Nicorette during larger pantry stocking trips. Brands such as Glade, Archer Farms, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Nicorette Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.98
% of Basket $ (median)
55.1%
Total Basket $ (median)
$36.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nicorette Consumer Demographics

demographic
index
Female
97
Male
126
<24
59
25-34
67
35-44
104
45-54
156
55-64
63
65+
122
African American
26
Asian
134
Caucasian
101
Hispanic
63
demographic
index
Has Kids
91
No Kids
121
- $20k
60
$20k-40k
80
$40k-60k
86
$60k-80k
77
$80k-100k
102
$100k-125k
141
$125k +
169
No College
95
College
100
Adv. Degree
107

Understand Nicorette Consumer Behavior

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Nicorette Basket Affinity & Size

brand
basket affinity
Glade 19.2x
Archer Farms 12.9x
Always 10.3x
TRESemme 10.0x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
196

Where is Nicorette Purchased?

channels
index
Club
135
Dollar
48
Drug
298
Food
3
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Diet Mountain Dew 1.9x
Marlboro 1.9x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
114
Credit
87
Debit
107
Food Stamps
31

When is Nicorette Purchased?

day of week
Sun
12.2%
Mon
13.5%
Tue
13.3%
Wed
13.3%
Thu
14.2%
Fri
16.9%
Sat
16.7%
time of day
Morning
16.7%
Noon
20.5%
Afternoon
33.2%
Evening
24.2%
Late
5.3%

About Our Nicorette Consumer Insights

How do we know who buys Nicorette? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nicorette consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.