Nips Consumer Insights

Who buys Nips?

A Nips consumer is generally very low income, African American, and senior age. Nips consumers are more likely to purchase Nips during small to mid sized trips. Brands such as Weight Watchers Smart Ones, Lindt, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Nips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.92
% of Basket $ (median)
11.3%
Total Basket $ (median)
$16.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nips Consumer Demographics

demographic
index
Female
98
Male
122
<24
65
25-34
47
35-44
60
45-54
157
55-64
260
65+
357
African American
116
Asian
86
Caucasian
103
Hispanic
63
demographic
index
Has Kids
69
No Kids
171
- $20k
170
$20k-40k
120
$40k-60k
123
$60k-80k
74
$80k-100k
97
$100k-125k
54
$125k +
76
No College
120
College
104
Adv. Degree
55

Understand Nips Consumer Behavior

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Nips Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 12.7x
Lindt 10.6x
Cadbury 9.7x
Sunny Meadow 8.5x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
114

Where is Nips Purchased?

channels
index
Beauty
55
Dollar
190
Drug
1020
Food
16
Gas & Convenience
1
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Goya 1.6x
Purina Friskies 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
157
Credit
89
Debit
91
Food Stamps
40

When is Nips Purchased?

day of week
Sun
11.9%
Mon
14.1%
Tue
15.8%
Wed
14.9%
Thu
14.2%
Fri
14.5%
Sat
14.5%
time of day
Morning
15.8%
Noon
18.7%
Afternoon
37.7%
Evening
23.5%
Late
4.4%

Get More Nips Data

Contact us for the latest Nips consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nips consumers switch to?

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Why do consumers stop buying Nips products?

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Which retailers do Nips shoppers prefer to shop at?

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What motivates consumers to try Nips products?

Research the Nips Target Market

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Who actually buys Nips? Do these consumers match the intended target market of Nips?

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What motivates the target market to buy Nips?

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What other target market should Nips look at?

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Which other brands have a similar target market?

About Our Nips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.