Nips Consumer Insights

Who buys Nips?

A Nips consumer is generally very low income, African American, and senior age. Nips consumers are more likely to purchase Nips during small to mid sized trips. Brands such as Weight Watchers Smart Ones, Lindt, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Nips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.92
% of Basket $ (median)
11.3%
Total Basket $ (median)
$16.92

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nips Consumer Demographics

demographic
index
Female
98
Male
122
<24
65
25-34
47
35-44
60
45-54
157
55-64
260
65+
357
African American
116
Asian
86
Caucasian
103
Hispanic
63
demographic
index
Has Kids
69
No Kids
171
- $20k
170
$20k-40k
120
$40k-60k
123
$60k-80k
74
$80k-100k
97
$100k-125k
54
$125k +
76
No College
120
College
104
Adv. Degree
55

Understand Nips Consumer Behavior

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Nips Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 12.7x
Lindt 10.6x
Cadbury 9.7x
Sunny Meadow 8.5x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
114

Where is Nips Purchased?

channels
index
Beauty
55
Dollar
190
Drug
1020
Food
16
Gas & Convenience
1
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Goya 1.6x
Purina Friskies 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
157
Credit
89
Debit
91
Food Stamps
40

When is Nips Purchased?

day of week
Sun
11.9%
Mon
14.1%
Tue
15.8%
Wed
14.9%
Thu
14.2%
Fri
14.5%
Sat
14.5%
time of day
Morning
15.8%
Noon
18.7%
Afternoon
37.7%
Evening
23.5%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nips consumers purchase?

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Why do Nips consumers try new brands?

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Where do Nips consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nips Target Market

Arrow and target

Who actually buys Nips? Do these consumers match the intended target market of Nips?

Thought bubble

What motivates the target market to purchase Nips?

magnifying glass

What other target market should Nips look at?

venn diagram

Which other brands have a similar target market?

About Our Nips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.