Nirvana Consumer Insights

Who buys Nirvana?

A Nirvana consumer is generally very high income, African American, and adolescent age. Nirvana consumers are more likely to purchase Nirvana during larger pantry stocking trips. Brands such as Perdue, Scott, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Nirvana Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.33
% of Basket $ (median)
5.4%
Total Basket $ (median)
$62.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nirvana Consumer Demographics

demographic
index
Female
97
Male
128
<24
172
25-34
66
35-44
96
45-54
154
55-64
88
65+
42
African American
159
Asian
38
Caucasian
98
Hispanic
134
demographic
index
Has Kids
100
No Kids
101
- $20k
155
$20k-40k
57
$40k-60k
77
$60k-80k
92
$80k-100k
103
$100k-125k
110
$125k +
161
No College
118
College
98
Adv. Degree
91

Understand Nirvana Consumer Behavior

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Nirvana Basket Affinity & Size

brand
basket affinity
Perdue 21.9x
Scott 12.6x
Quaker Chewy 10.4x
Progresso 8.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
437

Where is Nirvana Purchased?

channels
index
Drug
14
Food
292
Gas & Convenience
2
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.2x
Entenmann's 3.0x
Utz 3.0x
Goya 2.9x

How Did They Pay?

method
index
Cash
127
Credit
75
Debit
104
Food Stamps
93

When is Nirvana Purchased?

day of week
Sun
18.6%
Mon
12.8%
Tue
11.1%
Wed
12.4%
Thu
12.4%
Fri
14.3%
Sat
18.5%
time of day
Morning
18.3%
Noon
21.0%
Afternoon
33.4%
Evening
20.4%
Late
6.8%

Get More Nirvana Data

Contact us for the latest Nirvana consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nirvana consumers switch to?

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Why do consumers stop buying Nirvana products?

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Which retailers do Nirvana shoppers prefer to shop at?

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What motivates consumers to try Nirvana products?

Research the Nirvana Target Market

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Who actually buys Nirvana? Do these consumers match the intended target market of Nirvana?

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What motivates the target market to purchase Nirvana?

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What other target market should Nirvana look at?

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Which other brands have a similar target market?

About Our Nirvana Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.