Nirvana Consumer Insights

Who buys Nirvana? Nirvana consumers are generally very high income, African American, and adolescent age. Nirvana consumers are more likely to purchase Nirvana during larger pantry stocking trips. Brands such as Perdue, Scott, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Nirvana Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.33
% of Basket $ (median)
5.4%
Total Basket $ (median)
$62.24

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nirvana Consumer Demographics

demographic
index
Female
97
Male
128
<24
172
25-34
66
35-44
96
45-54
154
55-64
88
65+
42
African American
159
Asian
38
Caucasian
98
Hispanic
134
demographic
index
Has Kids
100
No Kids
101
- $20k
155
$20k-40k
57
$40k-60k
77
$60k-80k
92
$80k-100k
103
$100k-125k
110
$125k +
161
No College
118
College
98
Adv. Degree
91

Understand Nirvana Consumer Behavior

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Nirvana Basket Affinity & Size

brand
basket affinity
Perdue 21.9x
Scott 12.6x
Quaker Chewy 10.4x
Progresso 8.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
437

Where is Nirvana Purchased?

channels
index
Drug
14
Food
292
Gas & Convenience
2
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.2x
Entenmann's 3.0x
Utz 3.0x
Goya 2.9x

How Did They Pay?

method
index
Cash
127
Credit
75
Debit
104
Food Stamps
93

When is Nirvana Purchased?

day of week
Sun
18.6%
Mon
12.8%
Tue
11.1%
Wed
12.4%
Thu
12.4%
Fri
14.3%
Sat
18.5%
time of day
Morning
18.3%
Noon
21.0%
Afternoon
33.4%
Evening
20.4%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nirvana consumers purchase?

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Why do Nirvana consumers try new brands?

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Where do Nirvana consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nirvana Target Market

Arrow and target

Who actually buys Nirvana? Do these consumers match the intended target market of Nirvana?

Thought bubble

What motivates the target market to purchase Nirvana?

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What other target market should Nirvana look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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