Nissin Consumer Insights

Who buys Nissin? A Nissin consumer is generally very low income, Asian, and adolescent age. Nissin consumers are more likely to purchase Nissin during larger pantry stocking trips. Brands such as Maruchan Ramen, Bar-S, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Nissin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.9%
Total Basket $ (median)
$45.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nissin Consumer Demographics

demographic
index
Female
98
Male
119
<24
173
25-34
106
35-44
100
45-54
97
55-64
79
65+
57
African American
141
Asian
279
Caucasian
71
Hispanic
148
demographic
index
Has Kids
105
No Kids
89
- $20k
159
$20k-40k
146
$40k-60k
102
$60k-80k
86
$80k-100k
78
$100k-125k
71
$125k +
69
No College
127
College
100
Adv. Degree
66

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Nissin Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 9.5x
Bar-S 5.4x
Libby's 5.4x
Chef Boyardee 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
438

Where is Nissin Purchased?

channels
index
Club
184
Dollar
482
Drug
26
Food
165
Gas & Convenience
28
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Marlboro Gold Pack 1.5x
Maruchan Ramen 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
131
Credit
71
Debit
96
Food Stamps
239

When is Nissin Purchased?

day of week
Sun
18.0%
Mon
14.8%
Tue
13.7%
Wed
12.7%
Thu
11.9%
Fri
13.9%
Sat
15.0%
time of day
Morning
14.2%
Noon
16.6%
Afternoon
35.4%
Evening
27.5%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nissin consumers purchase?

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Why do Nissin consumers try new brands?

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Where do Nissin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nissin Target Market

Arrow and target

Who actually buys Nissin? Do these consumers match the intended target market of Nissin?

Thought bubble

What motivates the target market to purchase Nissin?

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What other target market should Nissin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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