Nissin Consumer Insights

Who buys Nissin?

A Nissin consumer is generally very low income, Asian, and adolescent age. Nissin consumers are more likely to purchase Nissin during larger pantry stocking trips. Brands such as Maruchan Ramen, Bar-S, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Nissin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.9%
Total Basket $ (median)
$45.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nissin Consumer Demographics

demographic
index
Female
98
Male
119
<24
173
25-34
106
35-44
100
45-54
97
55-64
79
65+
57
African American
141
Asian
279
Caucasian
71
Hispanic
148
demographic
index
Has Kids
105
No Kids
89
- $20k
159
$20k-40k
146
$40k-60k
102
$60k-80k
86
$80k-100k
78
$100k-125k
71
$125k +
69
No College
127
College
100
Adv. Degree
66

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Nissin Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 9.5x
Bar-S 5.4x
Libby's 5.4x
Chef Boyardee 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
438

Where is Nissin Purchased?

channels
index
Club
184
Dollar
482
Drug
26
Food
165
Gas & Convenience
28
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Marlboro Gold Pack 1.5x
Maruchan Ramen 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
131
Credit
71
Debit
96
Food Stamps
239

When is Nissin Purchased?

day of week
Sun
18.0%
Mon
14.8%
Tue
13.7%
Wed
12.7%
Thu
11.9%
Fri
13.9%
Sat
15.0%
time of day
Morning
14.2%
Noon
16.6%
Afternoon
35.4%
Evening
27.5%
Late
6.3%

About Our Nissin Consumer Insights

How do we know who buys Nissin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nissin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.