Nissin Bowl Noodles Consumer Insights

Who buys Nissin Bowl Noodles?

A Nissin Bowl Noodles consumer is generally very low income, Hispanic, and adolescent age. Nissin Bowl Noodles consumers are more likely to purchase Nissin Bowl Noodles during larger pantry stocking trips. Brands such as Maruchan Ramen, Hawaiian Punch, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Nissin Bowl Noodles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.56
% of Basket $ (median)
3.1%
Total Basket $ (median)
$51.13

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nissin Bowl Noodles Consumer Demographics

demographic
index
Female
98
Male
119
<24
152
25-34
136
35-44
93
45-54
80
55-64
67
65+
36
African American
98
Asian
106
Caucasian
98
Hispanic
120
demographic
index
Has Kids
100
No Kids
101
- $20k
280
$20k-40k
130
$40k-60k
115
$60k-80k
81
$80k-100k
48
$100k-125k
48
$125k +
55
No College
129
College
104
Adv. Degree
48

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Nissin Bowl Noodles Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 22.4x
Hawaiian Punch 6.3x
Velveeta 6.2x
Kelloggs Pop Tarts 6.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
476

Where is Nissin Bowl Noodles Purchased?

channels
index
Dollar
971
Drug
1
Food
26
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maruchan Ramen 2.0x
Red Bull 1.9x
Monster Energy 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
136
Credit
63
Debit
114
Food Stamps
143

When is Nissin Bowl Noodles Purchased?

day of week
Sun
19.4%
Mon
20.8%
Tue
11.4%
Wed
9.1%
Thu
9.5%
Fri
13.1%
Sat
16.6%
time of day
Morning
12.3%
Noon
14.3%
Afternoon
37.1%
Evening
25.4%
Late
11.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nissin Bowl Noodles consumers purchase?

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Why do Nissin Bowl Noodles consumers try new brands?

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Where do Nissin Bowl Noodles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nissin Bowl Noodles Target Market

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Who actually buys Nissin Bowl Noodles? Do these consumers match the intended target market of Nissin Bowl Noodles?

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What motivates the target market to purchase Nissin Bowl Noodles?

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What other target market should Nissin Bowl Noodles look at?

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Which other brands have a similar target market?

About Our Nissin Bowl Noodles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.