Nissin Cup Noodles Consumer Insights

Who buys Nissin Cup Noodles? A Nissin Cup Noodles consumer is generally very low income, Asian, and adolescent age. Nissin Cup Noodles consumers are more likely to purchase Nissin Cup Noodles during larger pantry stocking trips. Brands such as Maruchan Ramen, Armour, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Nissin Cup Noodles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.38
% of Basket $ (median)
3.8%
Total Basket $ (median)
$36.40

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Nissin Cup Noodles Consumer Demographics

demographic
index
Female
98
Male
116
<24
219
25-34
115
35-44
92
45-54
93
55-64
76
65+
60
African American
131
Asian
352
Caucasian
63
Hispanic
168
demographic
index
Has Kids
104
No Kids
91
- $20k
176
$20k-40k
148
$40k-60k
112
$60k-80k
91
$80k-100k
74
$100k-125k
55
$125k +
51
No College
140
College
98
Adv. Degree
63

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Nissin Cup Noodles Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 8.4x
Armour 7.9x
Hunt's Snack Pack 7.7x
Totino's Pizza Rolls 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
423

Where is Nissin Cup Noodles Purchased?

channels
index
Club
181
Dollar
987
Drug
45
Food
130
Gas & Convenience
12
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Armour 1.6x
Bar-S 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
195
Credit
63
Debit
69
Food Stamps
262

When is Nissin Cup Noodles Purchased?

day of week
Sun
16.9%
Mon
13.7%
Tue
14.1%
Wed
14.5%
Thu
11.2%
Fri
13.2%
Sat
16.4%
time of day
Morning
14.7%
Noon
16.4%
Afternoon
33.5%
Evening
28.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nissin Cup Noodles consumers purchase?

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Why do Nissin Cup Noodles consumers try new brands?

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Where do Nissin Cup Noodles consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nissin Cup Noodles Target Market

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Who actually buys Nissin Cup Noodles? Do these consumers match the intended target market of Nissin Cup Noodles?

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What motivates the target market to purchase Nissin Cup Noodles?

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What other target market should Nissin Cup Noodles look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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