Nissin Cup Noodles Consumer Insights

Who buys Nissin Cup Noodles?

A Nissin Cup Noodles consumer is generally very low income, Asian, and adolescent age. Nissin Cup Noodles consumers are more likely to purchase Nissin Cup Noodles during larger pantry stocking trips. Brands such as Maruchan Ramen, Armour, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Nissin Cup Noodles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.38
% of Basket $ (median)
3.8%
Total Basket $ (median)
$36.40

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nissin Cup Noodles Consumer Demographics

demographic
index
Female
98
Male
116
<24
219
25-34
115
35-44
92
45-54
93
55-64
76
65+
60
African American
131
Asian
352
Caucasian
63
Hispanic
168
demographic
index
Has Kids
104
No Kids
91
- $20k
176
$20k-40k
148
$40k-60k
112
$60k-80k
91
$80k-100k
74
$100k-125k
55
$125k +
51
No College
140
College
98
Adv. Degree
63

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Nissin Cup Noodles Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 8.4x
Armour 7.9x
Hunt's Snack Pack 7.7x
Totino's Pizza Rolls 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
423

Where is Nissin Cup Noodles Purchased?

channels
index
Club
181
Dollar
987
Drug
45
Food
130
Gas & Convenience
12
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Armour 1.6x
Bar-S 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
195
Credit
63
Debit
69
Food Stamps
262

When is Nissin Cup Noodles Purchased?

day of week
Sun
16.9%
Mon
13.7%
Tue
14.1%
Wed
14.5%
Thu
11.2%
Fri
13.2%
Sat
16.4%
time of day
Morning
14.7%
Noon
16.4%
Afternoon
33.5%
Evening
28.8%
Late
6.6%

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Find Answers to Questions

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Which brands do Nissin Cup Noodles consumers switch to?

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Why do consumers stop buying Nissin Cup Noodles products?

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Which retailers do Nissin Cup Noodles shoppers prefer to shop at?

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What motivates consumers to try Nissin Cup Noodles products?

Research the Nissin Cup Noodles Target Market

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Who actually buys Nissin Cup Noodles? Do these consumers match the intended target market of Nissin Cup Noodles?

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What motivates the target market to buy Nissin Cup Noodles?

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What other target market should Nissin Cup Noodles look at?

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Which other brands have a similar target market?

About Our Nissin Cup Noodles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.