Nissin Top Ramen Oodls Of Ndls Consumer Insights

Who buys Nissin Top Ramen Oodls Of Ndls? Nissin Top Ramen Oodls Of Ndls consumers are generally very low income, African American, and older age. Nissin Top Ramen Oodls Of Ndls consumers are more likely to purchase Nissin Top Ramen Oodls Of Ndls during larger pantry stocking trips. Brands such as Maruchan Ramen, Armour, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Nissin Top Ramen Oodls Of Ndls Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.08
% of Basket $ (median)
3.1%
Total Basket $ (median)
$34.63

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nissin Top Ramen Oodls Of Ndls Consumer Demographics

demographic
index
Female
101
Male
94
<24
111
25-34
104
35-44
100
45-54
94
55-64
112
65+
46
African American
193
Asian
145
Caucasian
89
Hispanic
94
demographic
index
Has Kids
108
No Kids
83
- $20k
154
$20k-40k
133
$40k-60k
104
$60k-80k
88
$80k-100k
81
$100k-125k
92
$125k +
60
No College
124
College
100
Adv. Degree
70

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Nissin Top Ramen Oodls Of Ndls Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 12.7x
Armour 7.8x
Chef Boyardee 7.3x
Bar-S 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
428

Where is Nissin Top Ramen Oodls Of Ndls Purchased?

channels
index
Club
235
Dollar
1437
Drug
27
Food
73
Gas & Convenience
1
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Marlboro Gold Pack 1.8x
Totino's Party Pizza 1.7x
Maruchan Ramen 1.7x

How Did They Pay?

method
index
Cash
130
Credit
85
Debit
88
Food Stamps
210

When is Nissin Top Ramen Oodls Of Ndls Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
13.0%
Wed
14.4%
Thu
11.4%
Fri
15.0%
Sat
15.9%
time of day
Morning
11.9%
Noon
17.0%
Afternoon
34.6%
Evening
30.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nissin Top Ramen Oodls Of Ndls consumers purchase?

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Why do Nissin Top Ramen Oodls Of Ndls consumers try new brands?

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Where do Nissin Top Ramen Oodls Of Ndls consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nissin Top Ramen Oodls Of Ndls Target Market

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Who actually buys Nissin Top Ramen Oodls Of Ndls? Do these consumers match the intended target market of Nissin Top Ramen Oodls Of Ndls?

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What motivates the target market to purchase Nissin Top Ramen Oodls Of Ndls?

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What other target market should Nissin Top Ramen Oodls Of Ndls look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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