Nivea Consumer Insights

Who buys Nivea?

A Nivea consumer is generally very low income, African American, and young adult age. Nivea consumers are more likely to purchase Nivea during larger pantry stocking trips. Brands such as Olay, Softsoap, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Nivea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.92
% of Basket $ (median)
26.8%
Total Basket $ (median)
$22.07

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nivea Consumer Demographics

demographic
index
Female
102
Male
77
<24
126
25-34
143
35-44
96
45-54
70
55-64
63
65+
38
African American
249
Asian
236
Caucasian
67
Hispanic
188
demographic
index
Has Kids
99
No Kids
102
- $20k
151
$20k-40k
130
$40k-60k
112
$60k-80k
92
$80k-100k
82
$100k-125k
75
$125k +
64
No College
116
College
100
Adv. Degree
80

Understand Nivea Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nivea Basket Affinity & Size

brand
basket affinity
Olay 13.7x
Softsoap 10.5x
Neutrogena 10.2x
Listerine 9.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
191

Where is Nivea Purchased?

channels
index
Beauty
127
Club
0
Dollar
145
Drug
509
Food
37
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.5x
Olay 1.5x
Huggies 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
147
Credit
69
Debit
91
Food Stamps
40

When is Nivea Purchased?

day of week
Sun
16.4%
Mon
12.7%
Tue
13.0%
Wed
12.9%
Thu
12.2%
Fri
14.9%
Sat
17.9%
time of day
Morning
15.8%
Noon
15.5%
Afternoon
32.2%
Evening
28.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nivea consumers purchase?

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Why do Nivea consumers try new brands?

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Where do Nivea consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nivea Target Market

Arrow and target

Who actually buys Nivea? Do these consumers match the intended target market of Nivea?

Thought bubble

What motivates the target market to purchase Nivea?

magnifying glass

What other target market should Nivea look at?

venn diagram

Which other brands have a similar target market?

About Our Nivea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.