Nivea In-Shower Body Lotion Consumer Insights

Who buys Nivea In-Shower Body Lotion? A Nivea In-Shower Body Lotion consumer is generally very low income, African American, and adolescent age. Nivea In-Shower Body Lotion consumers are more likely to purchase Nivea In-Shower Body Lotion during larger pantry stocking trips. Brands such as Dove, Neutrogena, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Nivea In-Shower Body Lotion Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.92
% of Basket $ (median)
16.8%
Total Basket $ (median)
$35.20

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nivea In-Shower Body Lotion Consumer Demographics

demographic
index
Female
103
Male
75
<24
138
25-34
113
35-44
88
45-54
103
55-64
98
65+
86
African American
306
Asian
175
Caucasian
79
Hispanic
125
demographic
index
Has Kids
86
No Kids
131
- $20k
129
$20k-40k
110
$40k-60k
107
$60k-80k
100
$80k-100k
103
$100k-125k
71
$125k +
80
No College
112
College
102
Adv. Degree
75

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Nivea In-Shower Body Lotion Basket Affinity & Size

brand
basket affinity
Dove 11.4x
Neutrogena 8.9x
Suave 8.2x
Olay 7.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
232

Where is Nivea In-Shower Body Lotion Purchased?

channels
index
Beauty
207
Drug
724
Food
5
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.6x
TRESemme 1.5x
Neutrogena 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
145
Credit
82
Debit
97
Food Stamps
37

When is Nivea In-Shower Body Lotion Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
12.4%
Wed
12.3%
Thu
11.0%
Fri
16.9%
Sat
17.1%
time of day
Morning
15.4%
Noon
16.2%
Afternoon
34.8%
Evening
26.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nivea In-Shower Body Lotion consumers purchase?

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Why do Nivea In-Shower Body Lotion consumers try new brands?

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Where do Nivea In-Shower Body Lotion consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nivea In-Shower Body Lotion Target Market

Arrow and target

Who actually buys Nivea In-Shower Body Lotion? Do these consumers match the intended target market of Nivea In-Shower Body Lotion?

Thought bubble

What motivates the target market to purchase Nivea In-Shower Body Lotion?

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What other target market should Nivea In-Shower Body Lotion look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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