Nivea In-Shower Body Lotion Consumer Insights

Who buys Nivea In-Shower Body Lotion?

A Nivea In-Shower Body Lotion consumer is generally very low income, African American, and adolescent age. Nivea In-Shower Body Lotion consumers are more likely to purchase Nivea In-Shower Body Lotion during larger pantry stocking trips. Brands such as Dove, Neutrogena, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Nivea In-Shower Body Lotion Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.92
% of Basket $ (median)
16.8%
Total Basket $ (median)
$35.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nivea In-Shower Body Lotion Consumer Demographics

demographic
index
Female
103
Male
75
<24
138
25-34
113
35-44
88
45-54
103
55-64
98
65+
86
African American
306
Asian
175
Caucasian
79
Hispanic
125
demographic
index
Has Kids
86
No Kids
131
- $20k
129
$20k-40k
110
$40k-60k
107
$60k-80k
100
$80k-100k
103
$100k-125k
71
$125k +
80
No College
112
College
102
Adv. Degree
75

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Nivea In-Shower Body Lotion Basket Affinity & Size

brand
basket affinity
Dove 11.4x
Neutrogena 8.9x
Suave 8.2x
Olay 7.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
232

Where is Nivea In-Shower Body Lotion Purchased?

channels
index
Beauty
207
Drug
724
Food
5
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.6x
TRESemme 1.5x
Neutrogena 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
145
Credit
82
Debit
97
Food Stamps
37

When is Nivea In-Shower Body Lotion Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
12.4%
Wed
12.3%
Thu
11.0%
Fri
16.9%
Sat
17.1%
time of day
Morning
15.4%
Noon
16.2%
Afternoon
34.8%
Evening
26.9%
Late
6.8%

Get More Nivea In-Shower Body Lotion Data

Contact us for the latest Nivea In-Shower Body Lotion consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nivea In-Shower Body Lotion consumers switch to?

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Why do consumers stop buying Nivea In-Shower Body Lotion products?

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Which retailers do Nivea In-Shower Body Lotion shoppers prefer to shop at?

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What motivates consumers to try Nivea In-Shower Body Lotion products?

Research the Nivea In-Shower Body Lotion Target Market

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Who actually buys Nivea In-Shower Body Lotion? Do these consumers match the intended target market of Nivea In-Shower Body Lotion?

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What motivates the target market to purchase Nivea In-Shower Body Lotion?

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What other target market should Nivea In-Shower Body Lotion look at?

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Which other brands have a similar target market?

About Our Nivea In-Shower Body Lotion Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.