Nivea Men Consumer Insights

Who buys Nivea Men?

A Nivea Men consumer is generally very low income, Hispanic, and young adult age. Nivea Men consumers are more likely to purchase Nivea Men during larger pantry stocking trips. Brands such as Oral-B, Olay, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Nivea Men Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.23
% of Basket $ (median)
15.4%
Total Basket $ (median)
$33.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nivea Men Consumer Demographics

demographic
index
Female
99
Male
108
<24
120
25-34
129
35-44
99
45-54
80
55-64
71
65+
45
African American
135
Asian
148
Caucasian
85
Hispanic
172
demographic
index
Has Kids
97
No Kids
106
- $20k
126
$20k-40k
106
$40k-60k
96
$60k-80k
104
$80k-100k
99
$100k-125k
89
$125k +
88
No College
103
College
100
Adv. Degree
95

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Nivea Men Basket Affinity & Size

brand
basket affinity
Oral-B 10.9x
Olay 9.6x
Listerine 8.4x
Softsoap 7.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
239

Where is Nivea Men Purchased?

channels
index
Beauty
33
Dollar
127
Drug
472
Food
28
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Huggies 1.4x
Listerine 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
122
Credit
82
Debit
102
Food Stamps
27

When is Nivea Men Purchased?

day of week
Sun
17.5%
Mon
12.8%
Tue
12.6%
Wed
13.5%
Thu
11.8%
Fri
14.0%
Sat
17.8%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
32.1%
Evening
28.8%
Late
7.9%

Get More Nivea Men Data

Contact us for the latest Nivea Men consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nivea Men consumers switch to?

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Why do consumers stop buying Nivea Men products?

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Which retailers do Nivea Men shoppers prefer to shop at?

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What motivates consumers to try Nivea Men products?

Research the Nivea Men Target Market

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Who actually buys Nivea Men? Do these consumers match the intended target market of Nivea Men?

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What motivates the target market to buy Nivea Men?

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What other target market should Nivea Men look at?

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Which other brands have a similar target market?

About Our Nivea Men Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.