Nivea Touch Of Consumer Insights

Who buys Nivea Touch Of? Nivea Touch Of consumers are generally very low income, African American, and adolescent age. Nivea Touch Of consumers are more likely to purchase Nivea Touch Of during larger pantry stocking trips. Brands such as Olay, General Mills Cheerios, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Nivea Touch Of Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
23.2%
Total Basket $ (median)
$19.35

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nivea Touch Of Consumer Demographics

demographic
index
Female
101
Male
85
<24
196
25-34
137
35-44
90
45-54
82
55-64
42
65+
85
African American
262
Asian
246
Caucasian
67
Hispanic
161
demographic
index
Has Kids
100
No Kids
100
- $20k
187
$20k-40k
121
$40k-60k
117
$60k-80k
99
$80k-100k
76
$100k-125k
64
$125k +
51
No College
137
College
95
Adv. Degree
78

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Nivea Touch Of Basket Affinity & Size

brand
basket affinity
Olay 18.8x
General Mills Cheerios 11.8x
Suave 11.7x
Clorox 10.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
242

Where is Nivea Touch Of Purchased?

channels
index
Drug
395
Food
100
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.0x
Gold Peak 2.0x
Olay 2.0x
TRESemme 1.9x

How Did They Pay?

method
index
Cash
145
Credit
70
Debit
89
Food Stamps
91

When is Nivea Touch Of Purchased?

day of week
Sun
14.6%
Mon
12.2%
Tue
12.3%
Wed
13.5%
Thu
14.6%
Fri
16.7%
Sat
16.1%
time of day
Morning
17.6%
Noon
13.8%
Afternoon
30.7%
Evening
31.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nivea Touch Of consumers purchase?

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Why do Nivea Touch Of consumers try new brands?

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Where do Nivea Touch Of consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nivea Touch Of Target Market

Arrow and target

Who actually buys Nivea Touch Of? Do these consumers match the intended target market of Nivea Touch Of?

Thought bubble

What motivates the target market to purchase Nivea Touch Of?

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What other target market should Nivea Touch Of look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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