Nivea Touch Of Consumer Insights

Who buys Nivea Touch Of?

A Nivea Touch Of consumer is generally very low income, African American, and adolescent age. Nivea Touch Of consumers are more likely to purchase Nivea Touch Of during larger pantry stocking trips. Brands such as Olay, General Mills Cheerios, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Nivea Touch Of Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
23.2%
Total Basket $ (median)
$19.35

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nivea Touch Of Consumer Demographics

demographic
index
Female
101
Male
85
<24
196
25-34
137
35-44
90
45-54
82
55-64
42
65+
85
African American
262
Asian
246
Caucasian
67
Hispanic
161
demographic
index
Has Kids
100
No Kids
100
- $20k
187
$20k-40k
121
$40k-60k
117
$60k-80k
99
$80k-100k
76
$100k-125k
64
$125k +
51
No College
137
College
95
Adv. Degree
78

Understand Nivea Touch Of Consumer Behavior

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Nivea Touch Of Basket Affinity & Size

brand
basket affinity
Olay 18.8x
General Mills Cheerios 11.8x
Suave 11.7x
Clorox 10.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
242

Where is Nivea Touch Of Purchased?

channels
index
Drug
395
Food
100
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.0x
Gold Peak 2.0x
Olay 2.0x
TRESemme 1.9x

How Did They Pay?

method
index
Cash
145
Credit
70
Debit
89
Food Stamps
91

When is Nivea Touch Of Purchased?

day of week
Sun
14.6%
Mon
12.2%
Tue
12.3%
Wed
13.5%
Thu
14.6%
Fri
16.7%
Sat
16.1%
time of day
Morning
17.6%
Noon
13.8%
Afternoon
30.7%
Evening
31.1%
Late
6.8%

About Our Nivea Touch Of Consumer Insights

How do we know who buys Nivea Touch Of? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nivea Touch Of consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.