No Yolks Consumer Insights

Who buys No Yolks?

A No Yolks consumer is generally higher income, Caucasian, and senior age. No Yolks consumers are more likely to purchase No Yolks during larger pantry stocking trips. Brands such as Swanson, Campbells, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

No Yolks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.6%
Total Basket $ (median)
$76.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

No Yolks Consumer Demographics

demographic
index
Female
102
Male
84
<24
55
25-34
87
35-44
103
45-54
112
55-64
110
65+
117
African American
69
Asian
32
Caucasian
116
Hispanic
42
demographic
index
Has Kids
101
No Kids
98
- $20k
72
$20k-40k
84
$40k-60k
91
$60k-80k
102
$80k-100k
114
$100k-125k
124
$125k +
113
No College
98
College
100
Adv. Degree
104

Understand No Yolks Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

No Yolks Basket Affinity & Size

brand
basket affinity
Swanson 7.0x
Campbells 5.6x
Prego 4.6x
Bertolli 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
549

Where is No Yolks Purchased?

channels
index
Club
1
Dollar
39
Drug
29
Food
155
Gas & Convenience
8
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.4x
Johnsonville 1.4x
Ore-Ida 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
100
Food Stamps
113

When is No Yolks Purchased?

day of week
Sun
19.6%
Mon
14.2%
Tue
13.2%
Wed
12.4%
Thu
10.8%
Fri
12.7%
Sat
17.1%
time of day
Morning
16.6%
Noon
18.1%
Afternoon
36.6%
Evening
23.6%
Late
5.1%

About Our No Yolks Consumer Insights

How do we know who buys No Yolks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the No Yolks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.