No Yolks Consumer Insights

Who buys No Yolks?

A No Yolks consumer is generally higher income, Caucasian, and senior age. No Yolks consumers are more likely to purchase No Yolks during larger pantry stocking trips. Brands such as Swanson, Campbells, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

No Yolks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.6%
Total Basket $ (median)
$76.14

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

No Yolks Consumer Demographics

demographic
index
Female
102
Male
84
<24
55
25-34
87
35-44
103
45-54
112
55-64
110
65+
117
African American
69
Asian
32
Caucasian
116
Hispanic
42
demographic
index
Has Kids
101
No Kids
98
- $20k
72
$20k-40k
84
$40k-60k
91
$60k-80k
102
$80k-100k
114
$100k-125k
124
$125k +
113
No College
98
College
100
Adv. Degree
104

Understand No Yolks Consumer Behavior

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No Yolks Basket Affinity & Size

brand
basket affinity
Swanson 7.0x
Campbells 5.6x
Prego 4.6x
Bertolli 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
549

Where is No Yolks Purchased?

channels
index
Club
1
Dollar
39
Drug
29
Food
155
Gas & Convenience
8
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.4x
Johnsonville 1.4x
Ore-Ida 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
100
Food Stamps
113

When is No Yolks Purchased?

day of week
Sun
19.6%
Mon
14.2%
Tue
13.2%
Wed
12.4%
Thu
10.8%
Fri
12.7%
Sat
17.1%
time of day
Morning
16.6%
Noon
18.1%
Afternoon
36.6%
Evening
23.6%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do No Yolks consumers purchase?

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Why do No Yolks consumers try new brands?

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Where do No Yolks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the No Yolks Target Market

Arrow and target

Who actually buys No Yolks? Do these consumers match the intended target market of No Yolks?

Thought bubble

What motivates the target market to purchase No Yolks?

magnifying glass

What other target market should No Yolks look at?

venn diagram

Which other brands have a similar target market?

About Our No Yolks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.