Non-Item Consumer Insights

Who buys Non-Item?

A Non-Item consumer is generally lower income, Asian, and senior age. Non-Item consumers are more likely to purchase Non-Item during larger pantry stocking trips. Brands such as Sunbeam, Hunts, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Non-Item Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.9%
Total Basket $ (median)
$37.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Non-Item Consumer Demographics

demographic
index
Female
95
Male
150
<24
109
25-34
82
35-44
98
45-54
104
55-64
125
65+
193
African American
103
Asian
122
Caucasian
102
Hispanic
65
demographic
index
Has Kids
91
No Kids
120
- $20k
108
$20k-40k
122
$40k-60k
113
$60k-80k
106
$80k-100k
95
$100k-125k
71
$125k +
68
No College
112
College
98
Adv. Degree
95

Understand Non-Item Consumer Behavior

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Non-Item Basket Affinity & Size

brand
basket affinity
Sunbeam 4.6x
Hunts 4.4x
Bud Light 4.0x
Hunt's Snack Pack 4.0x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
201

Where is Non-Item Purchased?

channels
index
Beauty
2
Club
3
Dollar
10
Drug
139
Food
36
Gas & Convenience
34
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.3x
Bar-S 1.3x
Marlboro Gold Pack 1.3x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
119
Credit
102
Debit
100
Food Stamps
22

When is Non-Item Purchased?

day of week
Sun
14.1%
Mon
12.2%
Tue
12.0%
Wed
12.4%
Thu
17.8%
Fri
16.9%
Sat
14.5%
time of day
Morning
19.7%
Noon
15.4%
Afternoon
30.1%
Evening
28.2%
Late
6.7%

Get More Non-Item Data

Contact us for the latest Non-Item consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Non-Item consumers switch to?

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Why do consumers stop buying Non-Item products?

Store front

Which retailers do Non-Item shoppers prefer to shop at?

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What motivates consumers to try Non-Item products?

Research the Non-Item Target Market

Arrow and target

Who actually buys Non-Item? Do these consumers match the intended target market of Non-Item?

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What motivates the target market to buy Non-Item?

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What other target market should Non-Item look at?

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Which other brands have a similar target market?

About Our Non-Item Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.