Non-Item Consumer Insights

Who buys Non-Item?

A Non-Item consumer is generally lower income, Asian, and senior age. Non-Item consumers are more likely to purchase Non-Item during larger pantry stocking trips. Brands such as Sunbeam, Hunts, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Non-Item Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.9%
Total Basket $ (median)
$37.99

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Non-Item Consumer Demographics

demographic
index
Female
95
Male
150
<24
109
25-34
82
35-44
98
45-54
104
55-64
125
65+
193
African American
103
Asian
122
Caucasian
102
Hispanic
65
demographic
index
Has Kids
91
No Kids
120
- $20k
108
$20k-40k
122
$40k-60k
113
$60k-80k
106
$80k-100k
95
$100k-125k
71
$125k +
68
No College
112
College
98
Adv. Degree
95

Understand Non-Item Consumer Behavior

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Non-Item Basket Affinity & Size

brand
basket affinity
Sunbeam 4.6x
Hunts 4.4x
Bud Light 4.0x
Hunt's Snack Pack 4.0x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
201

Where is Non-Item Purchased?

channels
index
Beauty
2
Club
3
Dollar
10
Drug
139
Food
36
Gas & Convenience
34
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.3x
Bar-S 1.3x
Marlboro Gold Pack 1.3x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
119
Credit
102
Debit
100
Food Stamps
22

When is Non-Item Purchased?

day of week
Sun
14.1%
Mon
12.2%
Tue
12.0%
Wed
12.4%
Thu
17.8%
Fri
16.9%
Sat
14.5%
time of day
Morning
19.7%
Noon
15.4%
Afternoon
30.1%
Evening
28.2%
Late
6.7%

About Our Non-Item Consumer Insights

How do we know who buys Non-Item? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Non-Item consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.