Nonni's Consumer Insights

Who buys Nonni's?

A Nonni's consumer is generally median income, Asian, and senior age. Nonni's consumers are more likely to purchase Nonni's during larger pantry stocking trips. Brands such as Nutella, Domino, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Nonni's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$107.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nonni's Consumer Demographics

demographic
index
Female
97
Male
131
<24
129
25-34
66
35-44
84
45-54
111
55-64
179
65+
326
African American
34
Asian
236
Caucasian
84
Hispanic
138
demographic
index
Has Kids
86
No Kids
131
- $20k
88
$20k-40k
81
$40k-60k
104
$60k-80k
115
$80k-100k
93
$100k-125k
99
$125k +
113
No College
86
College
101
Adv. Degree
113

Understand Nonni's Consumer Behavior

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Nonni's Basket Affinity & Size

brand
basket affinity
Nutella 6.8x
Domino 5.9x
Generic Pma 5.8x
Bolthouse Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
356

Where is Nonni's Purchased?

channels
index
Beauty
2
Club
515
Dollar
6
Drug
19
Food
83
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Smart Balance 1.6x
Eggland's Best 1.5x
Dannon 1.5x

How Did They Pay?

method
index
Cash
68
Credit
142
Debit
78
Food Stamps
120

When is Nonni's Purchased?

day of week
Sun
15.1%
Mon
13.7%
Tue
14.6%
Wed
12.6%
Thu
12.7%
Fri
13.0%
Sat
18.3%
time of day
Morning
13.1%
Noon
19.7%
Afternoon
39.6%
Evening
24.7%
Late
2.9%

Get More Nonni's Data

Contact us for the latest Nonni's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nonni's consumers switch to?

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Why do consumers stop buying Nonni's products?

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Which retailers do Nonni's shoppers prefer to shop at?

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What motivates consumers to try Nonni's products?

Research the Nonni's Target Market

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Who actually buys Nonni's? Do these consumers match the intended target market of Nonni's?

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What motivates the target market to buy Nonni's?

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What other target market should Nonni's look at?

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Which other brands have a similar target market?

About Our Nonni's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.