Nonni's Consumer Insights

Who buys Nonni's? Nonni's consumers are generally median income, Asian, and senior age. Nonni's consumers are more likely to purchase Nonni's during larger pantry stocking trips. Brands such as Nutella, Domino, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Nonni's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$107.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nonni's Consumer Demographics

demographic
index
Female
97
Male
131
<24
129
25-34
66
35-44
84
45-54
111
55-64
179
65+
326
African American
34
Asian
236
Caucasian
84
Hispanic
138
demographic
index
Has Kids
86
No Kids
131
- $20k
88
$20k-40k
81
$40k-60k
104
$60k-80k
115
$80k-100k
93
$100k-125k
99
$125k +
113
No College
86
College
101
Adv. Degree
113

Understand Nonni's Consumer Behavior

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Nonni's Basket Affinity & Size

brand
basket affinity
Nutella 6.8x
Domino 5.9x
Generic Pma 5.8x
Bolthouse Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
356

Where is Nonni's Purchased?

channels
index
Beauty
2
Club
515
Dollar
6
Drug
19
Food
83
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Smart Balance 1.6x
Eggland's Best 1.5x
Dannon 1.5x

How Did They Pay?

method
index
Cash
68
Credit
142
Debit
78
Food Stamps
120

When is Nonni's Purchased?

day of week
Sun
15.1%
Mon
13.7%
Tue
14.6%
Wed
12.6%
Thu
12.7%
Fri
13.0%
Sat
18.3%
time of day
Morning
13.1%
Noon
19.7%
Afternoon
39.6%
Evening
24.7%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nonni's consumers purchase?

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Why do Nonni's consumers try new brands?

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Where do Nonni's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nonni's Target Market

Arrow and target

Who actually buys Nonni's? Do these consumers match the intended target market of Nonni's?

Thought bubble

What motivates the target market to purchase Nonni's?

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What other target market should Nonni's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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